White label SEO software includes a variety of tools that agencies can rebrand and offer to their clients under their own name. Think customizable dashboards, automated reports, and powerful analytics – all branded with your agency’s logo. Sounds like a serious alternative to developing your own platform, which is both time-consuming and budget-draining, doesn’t it?
57.6% of SEO professionals report that due to AI absorbing traffic, competition in the industry is harder and harder (AIOSEO). This applies to the market of SEO software providers, too! No surprise then that currently (2026), there are more white label SEO services than ever… But only a few tools come with all the features that agencies can’t do without. So, which ones are worth a recommendation?
This one-million-dollar question guided me as I put together this ranking. To answer, I ran tests, dived into hundreds of web reviews (user reviews collected from G2 plus expert feedback available on industry-specific portals), and collected information on over 15 white label SEO platforms.
Read on and check out the detailed results, or – if you’re in a rush – just glance at the summary table below.
10 Best White Label Software Tools for Agencies
With no further ado, let’s get straight to the nitty-gritty: our ranking. It includes the list of the top 10 white label SEO tools for agencies compared in three more relevant contexts:
- SEO features,
- available white label services,
- and options, and agency solutions, of course.
Note that we’ve tested summarily 17 tools – including also ones like AgencyAnalytics, Nightwatch, or AccuRanker – but decided to present here only the winning ten. We hope that by doing so, we’ll respond well to your need for reliable information about the best tools and won’t spoil the Googlebot as well! 😉
1. SE Ranking (Best White Label SEO Software Overall)
SE Ranking earns its top spot thanks to a rare combination: full-suite SEO functionality paired with a dedicated white label feature set covering all the must-have (and, honestly, much more). It’s clear from the get-go that the latter one is designed as a standalone, refined solution, not just a buzzword that fits a marketing narrative. In a word: it’s just a white label at its top!
🔒 Key white label solutions
✔️ white-label domain access – gives clients access to the platform under your own custom domain, completely hiding SE Ranking branding;
✔️ branded login page – allows agencies to set up a client-facing login screen with their own visuals;
✔️ custom report branding – lets you add your own logo, colors, and contact details to SEO reports in PDF or HTML formats;
✔️ email reports from agency address – scheduling automated reports that are sent from your email domain instead of SE Ranking’s;
✔️ dashboard customization – supports visual personalization of interface elements like logo, menu styling, and favicon.
⚙️ Core SEO features
✔️ keyword rank tracker – tracks keyword positions daily on Google, Bing, and Yahoo with device, language, and location granularity (+ many other filters);
✔️ website audit – scans for hundreds of technical issues, including crawl errors, speed problems, duplicate content, and schema issues;
✔️ keyword research tool – finds new keyword opportunities using volume, difficulty, CPC, and competitor targeting overlap;
✔️ backlink monitoring – checks backlink status, anchor types, and trust metrics, while alerting for new or lost links;
✔️ on-page SEO checker – scores individual URLs for keyword optimization, content structure, and comparison with competitors.
👥 Agency feature set
✔️ multi-project management – allows agencies to manage dozens or hundreds of clients from one central dashboard with easy switching;
✔️ API access (on the highest plan only) – provides full access to ranking, audit, and keyword data for integration with client boards or CRM systems;
✔️ automated scheduling & exports – enables recurring reports by email or export to PDF/CSV for client delivery;
✔️ lead generation widget – includes an embeddable SEO audit form to capture and convert website visitors into leads directly;
✔️ agency catalog placement – inclusion in SE Ranking’s catalog of recommended agencies.
Pricing
| Plan | Monthly Price (billed annually) | Key Features |
|---|---|---|
| Essential | From $52 | 1 user, 5 projects, track up to 500 keywords daily, access to core SEO tools (Rank Tracker, Backlink Checker, On‑Page Audit, etc.) |
| Pro (Agencies’ Choice) | From $95.20 | 3 users, 30 projects, 2,000–3,500 daily keywords, API access, Google Looker Studio integration, Share of Voice metrics + more |
| Business | From $207.20 | 5 users, unlimited projects, 5,000–15,000 keywords/day, full historical data, dedicated account manager, advanced reporting features |
Note: Prices are lower when billed annually.
Free plan: No, but SE Ranking offers access to limited free SEO tools like Domain Age Checker, Keyword Research, and Rank Checker. No login required for some daily tools.
Trial: 14-day free trial of the full platform, no credit card required. If you sign up with abusiness email, you get:
Add-ons:
- Agency Pack: $50 per month;
- Content Marketing (includes AI writer): $29-$99 per month;
- Local Marketing: $23-$1150 per month;
- Social Media: $6-$32.
Performance
UVP / key advantages:
🏅 one of the most comprehensive SEO tools on the market;
🏅 AIO (AI Overview) Tracker and LLM Tracker (ChatGPT only).
Main Limitations:
⚠️ issues sometimes arise while analyzing large websites and massive datasets;
⚠️ Tracking social media mentions is not as nailed as in Semrush or Ahrefs tools.
G2 rating: 4.8 (1381 votes)
2. Web CEO (Best White Label SEO Platform for Teamwork)
WebCEO is another cloud-based SEO platform that provides a range of tools. Site audits, keyword tracking, backlink analysis, competitor research, other search optimization essentials – all are present.
Their white label suite includes not only custom branding options but also client-access portals, which make it suitable for agencies managing numerous accounts.
Additional points for teamwork and task management options dedicated specifically for SEO agencies and SEO teams in digital marketing agencies.
🔒 Key white label solutions
✔️ white-label domain setup – allows you to configure a custom subdomain (e.g., seo.yourbrand.com) to host the full WebCEO platform under your brand;
✔️ branded platform interface – you can fully replace WebCEO branding with your logo, colors, header/footer, and localized language;
✔️ lead-generation widget – embedding branded SEO audit forms on your site to capture leads and send them through your white-label platform (it’s almost the same solution like in SE ranking);
✔️ read-only client access – it provides clients with live, read-only dashboards on your branded platform, hiding tool settings;
✔️ single sign-on (SSO) & API integration – integration of WebCEO login with your system and access data via API under your domain (something for more advanced users with a solid technical grasp).
⚙️ Core SEO features
✔️ rank tracking tool – monitors daily keyword rankings across 370+ global and local search engines, with device and vertical data;
✔️ keyword research tool – sources keyword ideas from multiple platforms including GSC, Google Ads, Autocomplete, and competitors;
✔️ site auditor – finds technical issues like broken links, crawl errors, metadata problems, sitemaps, and mobile usability;
✔️ internal links analysis – evaluates internal linking structure, authority flow, and landing page strength;
✔️ content assistant – compares your pages to top-ranking content, offering optimization tips on keyword use and structure;
✔️ backlink checker – identifies referring domains, tracks new/lost backlinks, checks toxicity, and audits link quality;
✔️ traffic & analytics integration – merges Google Analytics data for visits, sources, and conversion metrics in one platform.
👥 Agency feature set
✔️ multi-site management – handle dozens or hundreds of client sites with separate projects and dashboards;
✔️ team collaboration tools – assign tasks, track SEO issues through to-do items, and manage workflows across teams;
✔️ automated alerts & SEO checklist – use instant notifications for ranking drops or backlink issues and provide checklist-based task flows;
✔️ reporting & export options – schedule branded SEO audit reports in PDF/HTML formats and export data to CSV.
Pricing
| Plan | Price (Monthly) | Projects | Keyword Tracking | Users | Notable Features |
|---|---|---|---|---|---|
| Solo | $36 (annual: $33) | 1 | 100 keyword/SE combos | 1 | 5‑depth SERP scan, weekly auto/manual checks, audit up to 1,000 pages & backlinks, DIY SEO checklists |
| Startup | $119 (annual: $99) | 5 | 750 keyword/SE combos | Up to 5 | Audit 5,000 pages, analyzed 10,000 backlinks, branded reports, 5 SEO leads/day |
| Corporate | $299 (annual: $251) | 30 | 2,400 keyword/SE combos | Up to 10 | Audit 150,000 pages, 180,000 backlink analysis limit, branded reports, 5 SEO leads/day |
| Agency Unlimited | $99 + usage-based add-ons | Unlimited (+$2/project) | Unlimited (paid per 1k rank queries) | Unlimited (+$5/user) | Unlimited projects/users/keywords, $4 per 1k rank queries, $0.80 per 1k backlinks, extra usage costs (domain analysis, SEO leads, checklist aid), API, white‑label tools (add $80) |
Free plan: No
Trial: 14-day free trial, no credit card required. Full access to all 24 SEO tools during the trial.
Add-ons and Pay-As-You-Go Costs:
- Rank queries: $4 per 1,000 rank query combos;
- Backlink analysis overages: $0.80 per 1,000 backlinks found;
- Extra projects (Agency Unlimited): $2 per project;
- Extra users (Agency Unlimited): $5 per user
- Quick Domain Analysis reports: $0.25 each
- SEO Leads (Agency Unlimited): $0.49 per lead
- Content Assistant usage: $0.10 per keyword/phrase
Performance
UVP / key advantages:
🏅 refined tools for SEO teamwork including tracking of individual specialists’ performance and projects’ KPI;
🏅 ideal balance between complexity and true ease of use,
Main limitations:
⚠️ pay-as-you-go prices sometimes go crazy which make difficult to plan a SEO budget;
⚠️ missing uptime monitoring.
G2 rating: 4.7 (162 votes)
3. BrightLocal (Best White Label Platform for Local SEO)
BrightLocal zeroes in on local SEO – and does it better than most. For agencies managing multi-location clients, it offers everything from rank tracking and GBP audits to reputation management, all wrapped in a clean white-label experience. Add in branded dashboards, lead-gen tools, and client-ready local performance reports, and you’ve got a platform purpose-built for local-focused SEO teams.
🔒 Key white label solutions
✔️ white-label profile management – allows agencies to create, customize (logo, colours, header/footer), and apply branded profiles per location or report;
✔️ external location dashboard links – share white-label HTML reports via custom URLs without revealing BrightLocal branding;
✔️ email report customization – configure reports and emails to use agency logos, color themes, and sender domains;
✔️ white-label pitch decks & sales scripts – agency-ready, branded presentation materials and scripts for pitching local SEO services.
⚙️ Core SEO features
✔️ local rank tracking – monitors keyword rankings in specific locations with mapping and weekly/daily updates;
✔️ Local Search Grid – visual rank heatmap showing local visibility across a geographic area;
✔️ local SEO audits – performs comprehensive checks of GBP data, citations, on-site factors, and competitor benchmarks;
✔️ citation tracking & building – finds, audits, and creates accurate business listings across directories;
✔️ Google Business Profile (GBP) audit – deep scan of GBP profiles for duplicate listings, accuracy, consumer actions, and historical trends;
✔️ reputation management – aggregates reviews from 80+ platforms, enables responses, and showcases them on client sites;
✔️ GBP post scheduler – plan and automate Google Business Profile posts for clients;
✔️ competitor insights – compares local ranking and citation performance against competitors.
👥 Agency feature set
✔️ agency lead generator widget – embeddable, branded audit form that captures leads and SEO data from website visitors;
✔️ multi-location management – manage SEO activities, reports, and tracking across hundreds of locations in one dashboard;
✔️ roll-up reporting – aggregate performance metrics across multiple client locations for an overall view;
✔️ user access controls – assign permissions to team members or clients for view-only or editor rights.
Pricing
| Plan | Monthly Price (1 Location) | Key Features |
|---|---|---|
| Track | $39 (annual: $29) | Local rank tracking, citation audit, GBP audit, citation builder (pay‑go), white-label reports, extras |
| Manage | $49 (annual: $36) | Includes all Track features + listings sync (Google/Bing/Facebook/Apple), GBP post scheduling, suppress edits |
| Grow | $59 (annual: $44) | Includes Manage features + review management (monitor/respond), review generation campaigns, website review widget |
| Enterprise | Custom pricing | Full platform access, API, dedicated support, custom reporting, SLA — talk to sales |
Note that prices grow as you need more locations. For example, for 11 to 20 locations, they amount to $74, $104, and $134, while for 41-50 locations, they amount to $186, $261, and $336, respectively.
Free plan: No
Trial: 14-day free trial available. No credit card needed upfront and no auto-charges
Add-ons:
- Citation Builder: pay-as-you-go – approx. $3.20 per citation (bulk discounts bring it to ~$2),
- Listing Management: ~$2.50 per listing with Manage/Grow plans
Performance
UVP / key advantages:
🏅 one of the very few serious local SEO tools available on the market and probably the only one with so wide set of white label features;
🏅 review management console – small but mighty thing rarely offered by SEO providers.
Main limitations:
⚠️ if your client’s site needs to implement a full-scale SEO strategy, where local SEO is only one aspect, you will unfortunately need additional software;
⚠️ content optimization tools are missing.
G2 rating: 4.6 (224 votes)
4. Sitechecker (Best White Label SEO Platform for High Data Accuracy)
Sitechecker doesn’t pretend to be an all-in-one solution – it doubles down on technical SEO essentials and gets them right. What makes it agency-friendly is how easily it transforms raw site data into branded, client-facing deliverables. With lead-gen widgets, a white-labeled self-service portal, and team collaboration tools, it fits neatly into the workflow of agencies focused on performance, not platform overhead.
🔒 Key white label solutions
✔️ white-label portal branding – customizing the app interface with your agency’s logo, favicon, color scheme, and optional custom domain;
✔️ white-label SEO/unified dashboard – clients view a fully branded portal combining audit, rank, GSC, GA data under your identity;
✔️ custom PDF/CSV/Google Sheets reports – generate and send branded exports automatically or on-demand;
✔️ embeddable audit & lead-capture widgets – place SEO check forms on your site with agency branding to generate leads;
✔️ custom email notifications – send alerts and reports from your domain with branded notifications and sender info.
⚙️ Core SEO features
✔️ website crawler & monitoring – schedules full-site crawls to identify and alert on issues like uptime, redirects, broken links, and meta changes;
✔️ rank tracker – monitors daily keyword rankings across search engines, locations, and devices with trend tracking and reporting snapshots;
✔️ on-page SEO checker – analyzes page-level performance including meta tags, headings, content structure, and provides step-by-step optimization tasks;
✔️ backlink tracker – audits and monitors backlinks, notifying you of lost/gained links and anchor health;
✔️ keyword suggestion tool – offers keyword ideas based on Google’s autocomplete and current site performance;
✔️ Search Console & analytics dashboard – integrates GSC and GA4 data into one dashboard for unified SEO performance monitoring.
👥 Agency feature set
✔️ multi-site & multi-client management – managing unlimited projects across clients from a single interface;
✔️ team collaboration & access control – adding unlimited users with role-based permissions for internal teams and client roles;
✔️ scheduled reporting & alerting – automating delivery of SEO metric reports and rank insights via email or Slack;
✔️ reusable audit templates – design and reuse custom audit workflows and report styles across client accounts;
✔️ API & data exports – access raw SEO data and automate exports via CSV, Sheets, or API for custom dashboards or processes.
Pricing
| Plan | Monthly Price | Sites | Pages | Keywords | Key Features |
|---|---|---|---|---|---|
| Basic | $69 | 5 | Up to 10,000 | 1,000 | Unlimited audits, GA/GSC integration, daily/local rank tracking, email alerts |
| Standard | $149 | 20 | Up to 50,000 | 4,000 | Unlimited audits, 24/7 monitoring, Slack alerts, branded PDFs, structured data |
| Premium | $349 | 50 | Up to 200,000 | 8,000 | All Standard + white-label app/domain, custom reports, webhook site monitoring |
| Enterprise | $999 | Unlimited | Unlimited | Unlimited | Full white-label, API, onboarding, SLA, high-scale support |
The prices are over 15% lower if you pay for a year upfront.
Free plan: No
Trial: 14-day free trial with no credit card required
Performance
UVP / key advantages:
🏅 if you need someone or something to guide your on-page optimization efforts or fixing bugs, Sitechecker is what you’re hunting for (advanced SEO soft for non-advanced users too);
🏅 Sitechecker does not fall short of Ahrefs, Semrush and other big players, in terms of data accuracy (nice!).
Main Limitations:
⚠️ the platform gets sluggish while working on huge datasets;
⚠️white label suite, though comprehensive, is offered on-demand only for custom prices.
G2 rating: 4.8 (123 votes)
5. Semrush (Best White Label SEO Software for Multiple and Wide-Scope Projects)
Semrush is the heavyweight player among SEO platforms, perhaps the most famous in the industry.
While its toolbox runs deep, agencies will especially appreciate its white-label reporting engine. The platform offers branded templates, scheduled delivery, and client-facing customization baked into its My Reports feature.
Previous tools has undoubtedly wider white-label capabilities, but with its most advanced and versatile core SEO feature set, Semrush still remains one of the most appealing options.
🔒 Key white label solutions
✔️ white-label reports via My Reports – create fully branded SEO and marketing reports, removing Semrush logos and sending from your custom email;
✔️ custom cover pages & themes – add your logo, branded colors, headers/footers, fonts, and backgrounds to report templates;
✔️ drag-and-drop report builder – create reports manually with customizable widgets and images;
✔️ scheduled white-label email delivery – automate report sending on your schedule using your email domain as sender;
✔️ Pro reports bulk edit & cloning – copy and update existing branded reports in bulk to speed multi-client rollout.
⚙️ Core SEO features
✔️ keyword research (Keyword Magic) – generates deep keyword suggestions and metrics based on billions of queries;
✔️ position tracking – monitors daily keyword rankings with SERP-feature detection and competitor comparison;
✔️ site audit – performs technical checks including Core Web Vitals, crawlability, schema, broken links, and plenty of errors;
✔️ on-page SEO checker – evaluates content against target keywords and compares structure to top-ranking pages;
✔️ backlink analytics – examines backlink profiles, referring domains, anchor texts, authority, and historical trends;
✔️ competitor analysis – uncovers competitors’ organic keywords, traffic, and advertising strategies for benchmark insights;
✔️ content marketing tools – includes content ideation, optimization, real-time scoring, and even AI content assistant;
✔️ local SEO tools – manages Google Business Profile, local listings, rank tracking, and review collection.
👥 Agency feature set
✔️ Agency Growth Kit – includes client portal, lead generation tools, priority support, and partner certification;
✔️ Agency Partners Platform – secures a Semrush-hosted agency page and connects with inbound client opportunities;
✔️ API & integrations – access Semrush data programmatically and connect with BI tools or CRM systems;
✔️ multi-client dashboard templates – reusable branded dashboards for SEO, PPC, content, social, and traffic reporting;
✔️ roll-up reporting – consolidate data across multiple campaigns or sub-accounts for aggregated agency-level insights.
Pricing
| Plan | Monthly Price | Projects | Keyword Tracking | Reports per Day | Site Audit Limit | Notable Features |
|---|---|---|---|---|---|---|
| Pro | $139.95 | 5 | 500 | 3,000 | 100,000 pages | Designed for freelancers; no API or historical data |
| Guru | $249.95 | 15 | 1,500 | 5,000 | 300,000 pages | Historical data, Content Marketing Platform, Looker Studio integration |
| Business | $499.95 | 40 | 5,000 | 10,000 | 1,000,000 pages | API access, Share of Voice, white-label reports, PLA campaign data |
| Enterprise | Custom pricing | Custom | Custom | Custom | Custom | Fully tailored; contact sales for pricing and scope |
Note: 17% discounts apply provided annual billing cycle.
Free plan: Semrush offers a limited free forever account with restricted access to tools and data.
Trial: 7-day free trial available for standard plans. DemandSage notes that some users may access a 14-day trial offer for Pro and Guru through specific promotions.
Add-ons (most interesting ones):
- Additional user seats: $45 (aligned with SEO toolkit tier) ;
- Lead Generation add‑on: $90 ;
- Local SEO: $30-$60;
- “My Reports Suite” (custom reporting): Base $10; Pro $20;
- AI Toolkit: $99 per domain.
Performance
UVP / key advantages:
🏅 it’s Semrush – hello! – one of the most versatile, multifunctional and reliable SEO providers in the market used by many big brands (and – believe me – it’s for reasons…);
🏅 more control over how reports are customized (in comparison with competitors);
🏅 if you have an extensive tool stack, you may benefit from its amazing integration potential (many third-party digital marketing tools offer native integrations with Semrush).
Main Limitations:
⚠️ it feels a bit like nickel-and-dimed – many features included in competitors’ plans (like lead-gen widget or custom reports) are sold here as add-ons, which inflates the budget (while basic plans fees are ones of the highest…);
⚠️ data accuracy leaves much to be desired and is worse compared to, for example, Ahrefs (it’s OK to detect and analyze trends, but may fail if you need close-to-exact numbers).
G2 rating: 4,5 (2666 votes)
6. Search Atlas (Best White Label SEO Tool for AI and GEO)
Search Atlas positions itself as an end-to-end SEO platform, but what sets it apart for agencies is how tightly it integrates white-label branding across every feature. From client dashboards to audit tools and AI-driven content reports, it offers a polished, client-ready experience that feels custom-built.
Search Atlas shines in the number of AI features. Even if a few are currently underdeveloped, they clearly show that the platform is still being adapted to future digital marketing challenges, far exceeding old-school SEO. AN
The platform is relatively new on the market, but great reviews from G2 prove it’s fine-tuned, and they get serious about SEO.
🔒 Key white label solutions
✔️ white-label reporting – generate client-facing SEO reports fully stripped of Search Atlas branding;
✔️ custom logo and branding – apply your agency’s logo, color scheme, and styling to all reports and client views;
✔️ white-label dashboard – provide clients with access to a portal under your branding and custom domain;
✔️ branded report scheduling – automate delivery of recurring reports with agency-level sender identity;
✔️ lead generation widgets – offer branded on-site SEO audits to capture leads via embeddable white-label forms.
⚙️ Core SEO features
✔️ keyword rank tracking – tracks keyword positions across search engines, locations, and devices with daily updates;
✔️ site auditor – performs full technical audits, including crawl issues, page speed, mobile usability, and meta-data health;
✔️ backlink analyzer – evaluates backlink quality, anchor text usage, and link growth trends over time;
✔️ content optimizer – scores pages and blog posts for SEO performance and keyword usage (also versus competitors);
✔️ keyword research – uncovers keyword opportunities based on volume, competition, search intent analysis and other filters (but competitors offer here more possibilities);
✔️ on-page SEO checker – audits individual pages for keyword targeting, structure, and best-practice compliance;
✔️ competitor tracking – monitors organic rankings and SEO metrics of top competing domains.
👥 Agency feature set
✔️ multi-client management – create and manage multiple client campaigns from a single agency dashboard;
✔️ team collaboration – add unlimited users with customizable permissions for agency staff and client access;
✔️ reporting templates – save and reuse custom-built SEO report templates across different client accounts;
✔️ CRM integration – sync client data and campaign notes with CRM platforms to unify project management;
✔️ lead management system – track and manage prospects generated through embedded audit tools or landing pages;
Pricing
| Plan | Monthly Price | Site Projects | User Seats | Tools Included |
|---|---|---|---|---|
| Starter | $99 | 5 | 2 | AI content generation, Local SEO heatmaps, Google Search Console (GSC) rank tracking, Site Explorer, Google Ads integration, GBP management |
| Growth | $199 | 15 | 3 | All Starter tools + Site Auditor, HARO AI, digital PR tools, journalist outreach tools, batch competitor analysis |
| Pro | $399 | Unlimited | 5 | All Growth tools + Unlimited GSC keyword tracking, unlimited AI generation, unlimited technical site crawls, full white-label dashboard |
| Enterprise | Custom pricing | Custom | Custom | All Pro tools + API access, dedicated onboarding, account manager, SLA-level support, scalable for multi-location or international deployments |
Free plan: No
Trial: 7-day free trial available with full access to all platform features (no credit card required). Trial auto-renews to a paid plan unless canceled (no charge for cancellation).
Performance
UVP / key advantages:
🏅 ChatGPT visibility tracker (but don’t expect miracles here, as it’s a kind of beta feature);
🏅 journalist outreach feature for boosting PR (it may be valuable to boost presence in AI models’s search results too);
🏅 evaluating content quality and relevance with (via Scholar Semantic Content Generator feature).
Main Limitations:
⚠️ loading times for more advanced reports are far for optimal (sometimes the platform freezes…);
⚠️ more real-time alerts to set would be beneficial (e.g., for lost links).
G2 rating: 4.8 (95 votes)
7. Wincher (Best White Label SEO Tool for Keyword Tracking)
Wincher takes a focused approach: laser-sharp keyword rank tracking without the clutter of an all-in-one suite. Its white-label features – including branded reports, client access controls, and scheduled exports — make it a solid pick for agencies that want clean, reliable SEO insights delivered under their own name. But, at the same time, it’s not a tool for those who need all-in-one SEO platform like a few listed earlier.
🔒 Key white label solutions
✔️ white-label report sharing – allows agencies to share clean, unbranded reports with clients via direct URL or scheduled email;
✔️ custom report branding – classical pack: adding your logo, custom colors, and header/footer to PDF reports;
✔️ scheduled white-label exports – you can automate sending of branded reports at daily, weekly, monthly or even custom intervals;
✔️ team-based access control – grant clients access to their own projects with your branding and limited permissions;
✔️ simplified interface for clients – offers a minimalist reporting view that hides Wincher’s native navigation and identity.
⚙️ Core SEO features
✔️ keyword rank tracking – monitors keyword rankings daily for desktop and mobile, across any location or language (very detailed options available here!);
✔️ local SERP tracking – provides hyper-local rank tracking down to city or postal code level;
✔️ competitor tracking – tracks competitors’ rankings side-by-side with yours for the same keyword set;
✔️ keyword grouping – enables segmentation of keywords into logical groups or topic clusters for clearer reporting;
✔️ historical data access – offers long-term ranking history with charts and trend analysis;
✔️ Google Search Console integration – pulls performance data directly into Wincher for cross-comparison with rank data;
✔️ keyword discovery tool – finds new keyword opportunities based on current ranking footprint and competitor gaps.
👥 Agency feature set
✔️ unlimited users per account – supports unlimited team members and clients, each with separate login and access rights;
✔️ project-based access management – assign specific users to selected projects without exposing all client data;
✔️ export to CSV, Excel, PDF – allows flexible data exports for further processing or inclusion in external reports;
✔️ WordPress plugin – manage keyword tracking and view ranking data directly from the WordPress dashboard;
✔️ simple client dashboard – offers clean, client-friendly dashboards with essential metrics only;
✔️ role-based visibility – define user roles for account managers, read-only clients, and external collaborators.
Pricing
| Plan | Monthly Price (EUR) | Keyword Tracking | Websites | Key Features |
|---|---|---|---|---|
| Basic | €49 | Up to 500 | Up to 10 | Daily ranking updates, local tracking, keyword research & on-page SEO tools |
| Standard | €89 | Up to 1,000 | Unlimited | Includes Basic plus API access, white-label reports, on-demand updates, SOV, keyword gap, backlink profile |
| Professional | €319 | Up to 5,000 | Unlimited | All Standard features plus external users, project permissions, priority support |
| Enterprise | Custom pricing | Custom keyword allowance | Custom websites included | Tailored for high volume: API, full permissions, SLA-level support – contact sales |
Free plan: No
Trial: 7-day free trial covering all features—no credit card required.
Performance
UVP / key advantages:
🏅 Wincher developed a popular Rank Tracker plugin for WordPress, which is great for keyword tracking on sites built on famous CMS;
🏅 local keyword tracking (from country to city level).
Main limitations:
⚠️ it’s a good tool to start with SEO, but experts may miss advanced features (e.g. more filters);
⚠️ it looks like sometimes data are not refreshed regularly.
G2 rating: 4.7 (212 votes)
8. Serpstat (Best Budget-Friendly White Label SEO Platform)
Serpstat is on the opposite to Wincher. It brings a wide suite of SEO tools under one roof – from rank tracking and site audits to keyword clustering and competitor analysis.
Their white-label support, apart from obvious things, comprises API access, bulk features, and team management options that scale easily across multiple clients.
🔒 Key white label solutions
✔️ white-label reports – full customization + export feature across different file formats, just like in the previous tools;
✔️ custom-branded graphs – display tables and charts styled with your logo and color scheme instead of Serpstat’s;
✔️ white-label API data usage – you can integrate Serpstat data into your own portal or tool with your branding via API.
⚙️ Core SEO features
✔️ keyword research – discovering keywords with search volume, difficulty, CPC, etc.;
✔️ rank tracking – monitor daily keyword rankings with competitor, device, and geo segmentation;
✔️ site audit – perform technical audits for broken links, crawl errors, metadata issues, and mobile-friendliness;
✔️ backlink analysis – analyze referring domains, link quality, anchor text distribution, and growth trends;
✔️ keyword clustering – automatically group related keywords for topic-based optimization and campaign clarity;
✔️ content analysis – review on-page copy against top-ranking competitors and get data-driven optimization suggestions;
✔️ missing keywords insight – identify keywords your competitors rank for but your site don’t.
👥 Agency feature set
✔️ multi-project management – handle unlimited client projects with scalable quotas under agency plans;
✔️ team access & role control – assign multiple users with defined permissions for editing or viewing;
✔️ scheduled reporting – set up multiple automated client report deliveries per month under your brand;
✔️ API access for agencies – access high-volume API credits for integration and custom reporting;
✔️ bulk analysis & batch tools – perform mass audits (domains, backlinks) and batch keyword processing at scale;
Pricing
| Plan | Monthly Price | Projects | Daily Searches | Notable Features |
|---|---|---|---|---|
| Individual | $69 | 5 | 100/day | Core SEO tools: keyword research, site audit, rank tracker, backlink analysis |
| Team | $129 | Unlimited | 500/day | Adds API, AI tools, batch analysis, share access, scheduled reports |
| Agency | $499 | Unlimited | 5,000/day | Includes white-label reports, phone support, data engineering, full feature access |
| Enterprise | Custom pricing | Custom | Custom | Fully tailored for large-scale needs – contact sales for setup and SLA-level support |
Summer sale and annual plans offer ∼20% off.
Free plan: No
Trial: 7‑day free trial available for new users to test full functionality
Performance
UVP / key advantages:
🏅 it has most of the SEO essential features while prices are still significantly lower compared to SEO giants;
🏅 interface is relatively easy to learn (for SEO newbies too).
Main limitations:
⚠️ customization options in branded reports are very limited;
⚠️ report loading sometimes takes too long – a common issue in fresh tools.
G2 rating: 4.6 (462 votes)
9. DashThis (Best White Label App for SEO Reporting)
DashThis isn’t trying to be an all-in-one SEO platform – and that’s exactly its strength. It focuses solely on reporting, giving agencies a streamlined way to build fully white-labeled, client-ready dashboards that pull SEO, PPC, and analytics data from 30+ integrations.
With features like custom domains, automated email delivery, and unlimited users, it’s clearly built with agencies – not just marketers – in mind.
🔒 Key White Label Solutions
✔️ custom domain – map your own URL (e.g. reports.yourbrand.com) to hosted dashboards, removing DashThis domain;
✔️ brand removal – eliminates all “Powered by DashThis” logos and brand mentions from reports and dashboards;
✔️ custom email sender – lets you send scheduled dashboard emails from your own email address/domain;
✔️ preset & custom colour themes – apply your brand’s look via 8+ built‑in themes or full theme customization (headers, widgets, CSS);
✔️ logo injection – add your logo (and optionally clients’) into dashboards and exportable reports.
⚙️ Core SEO Features
✔️ multi‑source SEO data integration – pulls from Search Console, GA, Ahrefs, SEMrush, Moz for unified SEO KPI dashboards;
✔️ preset SEO KPI widgets – includes metrics like organic traffic, keyword ranking, CTR, bounce rate, page speed and backlink volume;
✔️ custom SEO widget creation – build personalized SEO widgets combining metrics and filters into reusable components;
✔️ automated SEO report scheduling – send scheduled SEO dashboards in PDF/HTML via branded custom domain links;
✔️ SEO dashboard templates – ready‑made SEO report templates (Overview, KPIs, Opportunities) minimizing setup time.
👥 Agency Feature Set
✔️ unlimited users and clients – no cap on users/accounts; share dashboards across multiple agency teams and clients;
✔️ dashboard cloning & reusable templates – duplicate dashboards or templates for faster onboarding of similar client campaigns;
✔️ role‑based access controls – assign view-only or edit permissions to stakeholders, ensuring appropriate access levels;
✔️ comment and annotation boxes – embed contextual notes or insights directly into dashboards to guide clients’ understanding;
✔️ “AI Insights” (beta) – AI‑powered summary highlights key SEO and marketing trends, wins, or areas needing attention.
Pricing
| Plan | Monthly Price | Dashboards | Key Features |
|---|---|---|---|
| Individual | $49 ($42 billed annually) | 3 | All features; custom logo & color themes; email, PDF & link sharing; unlimited integrations & data sources |
| Professional | $159 ($135 billed annually) | 10 | Individual features + white-label dashboards, custom domain/email, color themes, dedicated account manager |
| Business | $309 ($264 billed annually) | 25 | Professional features + priority support, onboarding, 1-on-1 screen-sharing sessions |
| Standard | $479 ($409 billed annually) | 50 | Business features + enhanced support for larger teams |
| Enterprise | $739 (usage-based for 100+) | 100 | All features; VIP onboarding; custom bulk dashboard creation; white-label full customization |
Free plan: No
Trial: 15-day free trial, all features included (except white-label until Professional)
Performance
UVP / key advantages:
🏅 undoubtedly the best platform in terms of custom SEO report building, equipped with numerous useful components (charts, widgets, etc.);
🏅 nice set of integrations and automated data pulling from third-party tools.
Main limitations:
⚠️ UX and drag-and-drop interface could be much improved (it takes time to get familiar with it, as a few operations are far from intuitive and obvious);
⚠️ prices are comparable with all-in-one SEO platforms that include white-label report features (sometimes almost as good as those by DashThis…).
G2 rating: 4.7 (81 votes)
10. ReportGarden (Best White Label Reporting Tool
And the final pick: ReportGarden. It’s a competitor to DashThis, first of all, as it’s also a digital marketing reports building tool (PPC, Social Media, SEO – all included).
It’s ideal for users who prefer using templates over building from the ground up. There’s a wide selection of kits available, covering entire reports and specific sections like headers and footers – but manual customization is possible too.
In my opinion, it’s a great alternative to Google Looker Studio, as it overcomes its data visualization limitations and adds a bunch of pro functions that Looker heavily lacks.
🔒 Key white label solutions
✔️ white-label portal branding – customizing the client portal with your agency’s logo, colors, and domain so clients never see ReportGarden branding;
✔️ custom report templates – designing branded cover pages, headers, footers, fonts, and color schemes across all automated SEO and marketing reports;
✔️ scheduled delivery – automating sending of PDF or HTML reports via your email/domain on daily, weekly, or monthly schedules;
✔️ embeddable lead-gen audit forms – you know this one well from previous tools ranked higher;
✔️ multi-channel dashboard white-labeling – presenting integrated dashboards (SEO, PPC, social) fully under your agency’s identity.
⚙️ Core SEO features
✔️ SEO reporting widgets – track organic rankings, backlinks, traffic sources, landing pages, and bounce rates in unified reports (but you must connect data source of course);
✔️ keyword ranking snapshots – generate unlimited keyword rank reports and competitive position analysis;
✔️ multi-source data aggregation – combine data from Google Search Console, Analytics, and SEO tools into a single SEO dashboard;
✔️ SEO audit metrics – include technical SEO audit insights (e.g., crawlability, performance issues) in client reports;
✔️ geographic performance visuals – display metric heatmaps, regional rankings, or call tracking performance per location.
👥 Agency feature set
✔️ multi-client & multi-channel dashboards – create and manage dozens or hundreds of client dashboards across SEO, PPC, social, and more;
✔️ 1,000+ pre-built templates – speed up reporting with hundreds of customizable templates tailored for different channels and use cases;
✔️ full user access control – set role-based permissions for team members and clients, with read-only or editing rights;
✔️ built-in billings & proposal tools – automate invoicing and generate SEO/PPC proposals directly from within the platform;
✔️ centralized lead tracking & CRM integration – manage captured leads from audit widgets in-platform or sync with external CRM systems.
Pricing
| Plan | Monthly Price | Key Features |
|---|---|---|
| Standard | $75-$89 | Unlimited reports/dashboards, custom metrics, full integrations with 100+ data sources |
| Professional | $125-$149 | Includes all Standard features + premium templates, dedicated onboarding Point of Contact |
| Custom | Custom pricing | Everything in Professional + white-glove services, custom integrations, tailored setup |
Free plan: No
Trial: 14-day free trial with no cancellation fee (no credit card required)
Performance
UVP / key advantages:
🏅 one of the widest report template collections among marketing reporting tools;
🏅 interactive dashboards are customizable in a more intuitive way than in DashThis.
Main limitations:
⚠️ fewer personalization options compared to DashThis;
⚠️ exact pricing is currently not disclosed – if you’d like to know the details, you need to talk to sales.
G2 rating: 4.4 (28 votes)
How to Choose The Right White Label SEO Tool?
While choosing among white label SEO providers, you should first take into account your needs and the features that are necessary to meet them. Specifically, which white label functionalities are a must for you? In the second step, you can consider additional criteria like ease of use, scalability options, integrations and pricing. Let’s take a close look at these points.
Branding Depth
Some tools only let you add a logo to reports, while others offer full white label portals, custom domains, and even email sending under your own brand.
If you’re only going to provide clients with branded reports, you can choose less advanced tools.
But if you need a client portal and aim to improve client communication, consider platforms with a more comprehensive set of white label features.
Range of Features
A complete platform for agencies or SEO companies should go beyond keyword tracking. Look for tools that combine technical SEO audits, backlink analysis, competitor research, and content optimization – all in one place. This prevents tool overload and reduces costs as well.
User-Friendliness
There’s a trade-off between simplicity and advanced functionality. A good platform should strike a balance: powerful enough for your team, but clean enough that clients won’t get lost in the data if they log in.
Client portal templates and SEO reports templates may do the trick here.
Integration Ecosystem
It’s a big plus if the tool integrates with your existing stack — Google Analytics, Looker Studio, CRM tools, Slack, etc. Native integrations save time and reduce manual tasks for your team.
Transparency
Check at the very beginning what features are included without extra cost. Some platforms advertise white labeling but charge extra for basic functions like email branding or subdomains.
What Real Users Say
Beyond specs, user reviews often reveal deal-breakers: clunky UX, unresponsive support, or hidden fees. Platforms with consistently strong feedback on G2 or Capterra tend to be more reliable in the long run.
Final Thoughts: Go Beyond White Label SEO
As you see, all of the white-label SEO software providers ranked above offer a bunch of essential features like:
- removing their branding from different assets,
- connecting custom domains to present them under your own,
- or customized reports (with your logo and colors) ready to share with clients.
But this is the point, where distinctions come into play: creating client portals, interactive dashboards, sidebar customization, availability of templates, API access – these are extra features offered only by a few competitors.
It doesn’t mean at all that you should bet on the most versatile and pricey tools!
If you’re just wondering how to choose the right white label SEO tool, you should first ask yourself what your actual needs are and who your target audience is. If you need a solid set of SEO data, a high customization level, and a premium agency’s reputation or look, you should choose SE Ranking or WebCEO (preferably combined with DashThis to wrap your data into appealing form). But if you work with less demanding clients and you just want to show them basic stats (and you don’t need much sex-appeal in design… 😉), Serpstat or Wincher will be more than sufficient.
And the final remark: though using white label SEO software gives you a kind of professional look and streamlines your work, it won’t cover all of your white label demands as an agency. You will still need a classical client portal built under your brand, especially if you:
- offer much more than SEO services (client portals or panels offered by white label SEO software providers are limited to the SEO niche),
- need not only to distribute deliverables among your clients, but also to communicate with them via personalized chat or messages,
- aim to give your clients a full overview of how things (requests, orders, projects) are going with customizable dashboards and statuses,
- want to cooperate with your team too and assign them tickets, tasks or requests,
- are going to offer or sell your services via a service catalog and/or an online portal.
Zendo has it all on the board, along with a solid white label set, intake form builder, onboarding features and much more. And last, but not least: it allows you to embed third-party assets (including SEO deliverables) into your client portal to populate them among your clientele with no hassle. Hop on a free plan or try paid ones with no cost.
