About Zendo

Your white-label client portal where client work actually happens.

Zendo is a client portal for agencies and service businesses. Client onboarding, requests, messages, files, and payments — in one branded portal, not five different tools.

  1. 01

    White-label client portal

    Your own branded space for clients. Custom branding, sidebar, per-client views, full control over the client experience.

  2. 02

    Client work management

    Communication at the center. Requests, messages, forms, files, statuses, payments, and orders in one connected workflow.

  3. 03

    Client work that keeps moving

    Notifications, mobile access, automations, Make/Zapier, reminders — work moves forward without manual chasing.

Product

What Zendo is

Zendo is a white-label client portal where agencies and service businesses manage the entire client relationship — from the first intake form to the final invoice — under their own brand.

"One place for client onboarding, work, communication, files, and billing — that looks like it's yours."

Mike Hannigan, Design LM

Most client portals do one or two things well. Zendo handles the full workflow: intake → communication → delivery → billing, with everything connected so nothing falls between the cracks. The platform also supports selling services — productized packages, subscriptions, and custom quotes — though not every customer uses this.

  1. 01

    White-label client portal

    Your clients get a portal that looks like your company built it. Custom domain, logo, colors, sidebar configuration, and per-client or per-team customizations. Full control over what each client sees and how they experience working with you.

    • Custom domain
    • Custom branding
    • Sidebar customization
    • Per-client branding
    • Client teams
  2. 02

    Client work management

    Communication sits at the center of every project. Requests, messages, intake forms, files, statuses, payments, documents, and orders all live in one connected workflow — so nothing falls through the cracks and clients always know where things stand.

    • Requests
    • Messages
    • Forms
    • Files
    • Statuses
    • Payments
    • Orders
    • Invoices & Quotes
  3. 03

    Client work that keeps moving

    Projects stall when people need to be manually chased. Notifications, mobile-friendly access, automations, Make/Zapier integrations, and client-facing reminders keep things moving — client actions, approvals, and status updates happen without you following up every time.

    • Notifications
    • Mobile Access
    • Automations
    • Custom Workflows
    • Make / Zapier
    • Reminders
Audience

Who uses Zendo

Service businesses that work directly with clients and deliver work in projects or ongoing retainers. Three main segments based on real usage data:

Creative Agencies

  • Web & graphic design
  • Video & animation
  • Music & audio production
  • Marketing agencies

Productized Services

  • Fixed-scope packages
  • Subscription retainers
  • Web development shops
  • Translation firms

Professional Services

  • Consultants & coaches
  • Accounting & legal
  • Specialist freelancers
  • Solo operators

Team size ranges from solo freelancers to agencies with 50+ staff. What they share: they deliver a service, manage it through a client-facing workflow, and need one place for all of it.

Origin

How Zendo started

Kuba Gaj co-founded WP Kraken — a WordPress agency in Katowice — as part of Massive Pixel Creation. By 2016 the team was handling hundreds of client requests per month across email threads, spreadsheets, and disconnected billing tools.

Nobody knew where anything was. Clients asked the same questions twice. Invoicing alone took hours a week. So the team built their own internal platform — and it changed everything.

500

requests handled per month

2

agents to manage all of it

30%

monthly conversion rate

"Before Zendo, we had WPKraken — a platform designed for internal use only. We didn't expect the success it had, and that so many people would show interest in it."

Kuba Gaj, Founder

Clients started asking to use the same system. Due to technical limitations, sharing it wasn't possible — so the team rebuilt it from the ground up. That became Zendo. MVP launched September 2021.

Positioning

What people actually buy Zendo for

After analyzing how paying customers use the platform, one pattern was clear: most people buy Zendo as a client portal — for onboarding, communication, file delivery, and billing — regardless of whether they use the sales features. This shaped how we describe the product.

How Zendo was described beforeHow Zendo describes itself now
Platform to sell and deliver servicesWhite-label client portal for managing client work
"Shopify for services"Client portal — the category people actually search for
Selling is the hero featurePortal is the hero; selling is available if you need it
Built for productized businessesBuilt for any agency with repeat client work
Facts

Company facts at a glance

CompanyZendo
Founded2021
FounderJakub Gaj
HeadquartersKatowice, Poland
Parent companyMassive Pixel Creation Sp. z o.o.
MVP launchedSeptember 2021
First customerNovember 2021
Product categoryWhite-label client portal
White labelCustom domain, logo, colors, sidebar
PaymentsStripe, bank transfers (manual payments)
IntegrationsZapier, (Soon: Make, webhooks)
InfrastructureAWS Ireland (eu-west-1)
GDPRSupervisory authority: UODO (Poland)
Philosophy

What we believe

Less is more

Simple tools that reduce cognitive load are harder to build — but far more valuable to use. Software should disappear into the workflow.

Beauty in design

Functionality comes first. But a clean interface your clients enjoy using is part of the product, not decoration.

Accessible by default

No consultants. No onboarding workshops. If you can run a service business, you should be up in Zendo the same day.

Peace of mind

Technology should reduce the mental load of running a business. When a client pays, you know. When work needs attention, you see it.

Security & Privacy

Your data stays yours

Zendo is operated by Massive Pixel Creation Sp. z o.o., a Polish company subject to EU data protection law. We never sell or monetize your data or your clients' data.

Encryption in transit & at rest

All data uses TLS in transit and is encrypted at rest on our infrastructure.

GDPR compliant

Supervisory authority: UODO (Poland). Full GDPR commitment published at getzendo.io/gdpr-commitment/

Payment security

Payments processed through Stripe. We never store payment card numbers.

Data portability

Your data is yours. Export at any time. We don't hold your business hostage.

Team

The people building Zendo

A small, focused team in Katowice — part of Massive Pixel Creation. No layers between the people who use the product and the people who build it.

Jakub Gaj

Founder & Product Manager

Adam Jaworski

Full Stack Developer

Michał Wysocki

Front-end Developer

Marcin Hylewski

Marketing Manager

History

Timeline

  1. 2016
    WP Kraken founded

    Internal platform built to handle 500 client requests/month with 2 agents.

  2. 2021
    Zendo MVP launched (Sep)

    First customer acquired November 2021. Service Catalog & Order Forms shipped December 2021.

  3. 2022
    Productized services, Kanban view, White Label

    Custom domain support added October 2022.

  4. 2023
    Quotes & Invoices, Subscriptions, Stripe Connect

    Client Organizations, Many-to-Many communication, multi-currency, German & French language support.

  5. 2024
    Zapier integration, Files rework, Manual payments

    White label improvements, individual language settings, webhooks, Make connector.

  6. 2025–26
    Portal-first positioning

    Mobile-responsive client-facing views, integrations expansion, ongoing development.

To dig deeper into Zendo, join our Discord community to see the full changelog and plans for the future.

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