Today, your work is only as effective, as the tools you’re using are refined. It’s true especially for agencies delivering projects for clients, where time and high quality are worth their price in gold. But… what if you cannot develop an extensive toolset in-house – due to a limited budget or not enough skills on the board? Here the white label idea comes into play.
White label tools are those created by third-party companies but with the potential to be re-branded and sold under your own brand. Let’s say you run a digital marketing agency and need to share with clients professional reports. You are “zero” in design, so creating nice-looking layouts for it is clearly beyond you. What you can do, however, is bet on white-label reporting platforms, which offer ready-to-use customizable templates. Just pick one that fits you best, personalize it to your brand identity, complete with your data, and… voila!
The same kind of magic applies to client portals, chats, creating websites, social media content, PPC marketing campaigns, and much more. In this article, I’ll introduce a ranking of 17 best white label software tools, platforms and services developed with agencies in mind. They are, in general, able to:
- elevate client experience,
- optimize your workflows,
- boost productivity,
- and, thus, save your money and time.
If you’re on the hunt for a specific white-label agency platform, just scroll down to the appropriate category.
Have a good read!
What are White Label Tools?
A white label tool is a fully developed solution provided by a third party, which businesses can customize and resell under their own brand. This way, they can offer comprehensive services without investing in product development.
There are two typical white labeling patterns (or levels) used commonly in agency software:
- White labeling entire software solutions, allowing agencies to offer them to clients as their own. For instance, an agency might use a client portal or analytics platform, adjust it to client branding and preferences, and then offer it as if it were built entirely in-house by the agency. All the features are then available to clients.
- White labeling individual assets or features, enabling agencies to create specific, branded outputs like reports, dashboards, or templates for their clients and then adjust them as they wish. For example, they might generate SEO performance reports or campaign analytics using a third-party tool but customize them with the agency’s branding. This enables agencies to offer high-quality, professional deliverables to clients without developing new tools.
Note also that some people consider white-label entities created by them with third-party tools and later re-branded outside this tool. For instance, you can generate an article with ChatGPT, copy-paste it to the text editor, sign with your surname, save, and share the file with your client as your work. White-labeled? Why not?
Usually, you pay a fixed subscription fee to the white label service provider, so you can access the tool’s full features. Some companies require signing up for enterprise plans.
4 Key Benefits of White Label Tools for Agencies
What are the benefits of using white label tools by agencies? Let’s take a quick look at the major ones.
1. Cost and Time Efficiency
First and foremost, developing tools or services from scratch can be expensive and time-consuming. White label solutions save agencies the cost of hiring developers and the time required for product creation. Instead, they can access ready-to-use tools that free up resources for focusing on strategic priorities.
2. Scalability and Competitive Edge
Secondly, by integrating white label solutions, agencies can quickly broaden their offerings. From SEO through social media management tools to client portals and analytics platforms, these services allow them to scale without hiring additional staff or developing expertise in every niche.
Big clients often seek agencies specialized in many fields, so service catalog expansion through the white label concept may give you a competitive advantage over single-focus agencies.
3. Increased Revenue Opportunities
Naturally, the latter translates to new monetization possibilities. By offering an expanded portfolio of services without significant investment, agencies can attract more clients and generate additional revenue streams.
4. Enhanced Branding and Professionalism
Finally, white label services allow agencies to offer solutions personalized to meet specific branding requirements. It builds a sense of professionalism and boosts client satisfaction, leading to higher retention rates.
Top 17 White Label Tools for Agencies
Which white label tools for agencies are best in various categories? We analyzed plenty of the most popular solutions throughout the web to create the ranking below. We talked to the pros, ran our own tests, and screened user reviews on G2. Read on to compose your unique white label agency toolstack with no guesswork.
1. Best White Label Client Portal: Zendo
A client portal is the digital heart of your agency. It’s where customers can:
- submit and track their orders, requests and projects,
- select and pay for services,
- resolve issues (self-service),
- reach out to customer support or service.
Zendo is a rapidly developed platform that blends a straightforward and modern interface with a comprehensive feature set. It allows you to build a client portal in a span of minutes and adjust it to your brand and audience with no code. Collecting payments, creating forms, assigning requests, setting up workflows, and managing teams – all are included.
Key features:
- creating fully functional client portals in a snap,
- building service catalogs with products and services,
- wide-ranging pricing, payment and invoicing features,
- connecting a custom domain and integrating created assets into external websites,
- personalized workspaces,
- built-in mini-CRM.
Pricing:
- Forever free plan available (more than sufficient for small and mid-size businesses),
- “Pro” plan for $24.50 a month (if billed annually),
- “Max” plan for $99.50 a month (if billed annually).
2. Best White Label Reporting Tool: AgencyAnalytics
Every agency is in dire need of reporting tools. SEO agencies produce search visibility and backlink profile reports. SM agencies generate reports on engagement, audience growth, content performance, etc. Development agencies focus on project progress reports, bug tracking, and deployment logs. PR agencies create media coverage reports. Digital marketing agencies deliver… all this stuff. And a few report types more.
Fortunately, there is… AgencyAnalytics. It’s a reporting and analytics platform enabling the creation of customizable reports for clients based on data retrieved from multiple marketing tools (they are similar to those created in Google Looker Studio, but are more flexible and adjustable in every regard). It also simplifies campaign monitoring with real-time dashboards and automated reporting features, saving agencies hours of manual work.
The availability of many report templates makes the creation process quick and easy as pie. Once created, reports can be white-labeled in terms of logotypes, colors, chart types, styles, widgets and more.
Features:
- customizable, white-labeled reports for various use cases,
- real-time data collection and automated reporting,
- a bunch of time-savers like prebuilt reports stylesheets and templates,
- creating interactive dashboards,
- native integrations with popular tools and platforms (Facebook, Google Analytics, Shopify, among others),
- dedicated SEO reporting console.
Pricing:
- $59 a month for the “Launch” plan,
- $179 a month for the “Grow” plan,
- $349 a month for the “Perform” plan.
Pro-Tip: If you operate in a single niche, sometimes it’s better to use tools specific to your niche rather than AIO reporting software. For example, if you’re to provide search engine optimization services, reporting tools by Semrush will be unmatched due to plenty of options specific to this individual niche.
3. Best White Label Website Builder: Wix
Nowadays, no business can go without a website. No wonder, as it’s often a focal point of digital marketing strategy. While website development tends to be more and more costly affair, there are many self-service code-free solutions on the market, usable even to the laymen. Just to mention Squarespace, Webflow or Shopify (especially for e-commerce stores).
The platform I found the best is, however, Wix due to its versatility. It allows you to create websites (even with many subpages), landing pages and blogs for various purposes and industries. You can compose your assets from prebuilt element templates for sections, buttons, forms, etc. Calendar integration and rich scheduling options make Wix suitable for agencies, service providers, ecommerces, restaurants and similar entities. Of course, all the pages built may be fully white-labeled and, hence, presented or/and sold as your own creations.
Features:
- creating fully-featured standalone websites,
- over 900 ready-to-use page templates (but, honestly, they are not as modern and fresh as in a few competitive platforms),
- clear dashboard for managing created assets, campaigns, etc.,
- a broad range of additional features necessary (or at least, useful) in popular business applications (from payment integrations, through forms, scheduling, selling options, dynamic content to ticket and event management),
- AI page and content generation tools included.
Pricing:
- $17 a month for the “Light” plan,
- $29 a month for the “Core” plan,
- $36 a month for the “Business” plan,
- $159 a month for the “Business Elite” plan.
4. Best White Label Social Media Management Software: Sendible
Social media management tools are designed to help businesses plan, create, publish, and analyze the performance of social media content. Most of them come equipped with optimization features. This kind of software is a must for social media agencies or agencies offering comprehensive digital marketing services. If you need such stuff to be white-labeled, Sendible will probably be a hit for you.
It enables white-labeling their full social media management platform or extracting several functions or modules to offer it in separate packages. In both cases, you can use chosen logotypes, stylesheets, and colors, so you can meet even the most specific branding requirements.
Sendible can be integrated with your SM accounts to schedule content, engage in real-time with your audience, create reports, and manage actions on multiple profiles in one go.
Features:
- rebranding features perfect for re-sellers and agencies (extra points for customization freedom and allowing the use of custom domains),
- all key social networks covered (Instagram, Facebook, TikTok, X / Twitter, LinkedIn, YouTube),
- extremely easy scheduling and posting content across multiple platforms and accounts,
- content recommendations are of great value and act as a major time-saver,
- many tools to track performance (including UTMs),
- creating white label social media reports.
Pricing:
- $29 a month for the “Creator” plan,
- $89 a month for the “Traction” plan,
- $199 a month for the “Scale” plan,
- $299 a month for the “Advanced” plan,
- $750 a month for the “Enterprise” plan.
*Upfront annual payments are awarded a 15% discount.
5. Best White Label Email Marketing Platform: Smartlead
Email marketing solutions are a must for any white-label agency, as well as for most traditional digital marketing agencies. In this realm, the white label refers to both sending unbranded e-mails to client’s subscribers and offering to clients third-party tools for e-mail marketing as developed on your own. And both of these things are exactly what Smartlead offers.
Although the platform’s feature set is not as comprehensive as, for example, those by MailerLite or GetResponse, it goes with more customization freedom and an emphasis on what is related strictly to white-labeling. Customization freedom, brand color adjustments, connecting custom domains – all these demands are met. With Smartlead, clients can be provided with access to selected campaigns, performance analytics and detailed reports. Apart from that, Smartlead is renowned for strong anti-spam solutions and advanced automations, ensuring high deliverability.
Features:
- effective warm-up solutions to keep your address out of spam filters,
- versatile white label solutions (perfect for reselling),
- automated follow-up console (a great option to avoid significant lead losses),
- advanced analytics and performance tracking for copy, spam score, domain, IP health and more,
- well-organized API and webhook infrastructure for hassle-free data flow.
Pricing:
- $32 a month for the “Basic” plan,
- $78.3 a month for the “Pro” plan.
6. Best White Label Form Builder: Zendo
Forms are needed almost everywhere. In lead generation, collecting order and payment details, onboarding new clients and much more. You can build while label forms in many tools – from classical form builders like Typeform to landing page building platforms akin to Unbounce or Leadpages. Tools of the former type aren’t cheap and serve only one purpose, which calls into question the price-value ratio. Solutions of the latter type miss often essential functions, such as integration into websites or client portals, advanced customization settings, etc.
Zendo avoids both extremes. As mentioned earlier, as a comprehensive platform, it not only allows you to build forms but also to create customer portals, manage orders, and oversee work. But here only one thing matters: their form builder is nailed. It offers nearly limitless elements and fields, with full customization of every aspect. Integration with a client portal or website is a breeze as well.
Key features:
- intake form builder with plenty of customization options,
- sharing and embedding created forms into external sites,
- adjustable thank you pages to redirect users after form submission,
- form data inbox and automated notifications,
- being a part of a multi-functional Zendo platform (many different tools in one ecosystem).
Pricing: Head back to point 1.!
7. Best White Label Reputation Management Tool: Vendasta
Tools of this kind allow businesses to monitor, maintain, and enhance their online reputation by collecting and analyzing customer feedback, reviews, social media mentions and so on. They often include features for review management, sentiment analysis, and automated responses, enabling businesses to address issues quickly and improve their public perception.
Vendasta not only excels in all of these but also offers a full white-label set for potential resellers. You can resell either the entire platform or pre-selected packages with specific features. Just like with other white label marketing tools, everything from styles to colors and layouts can be customized to your needs.
Features:
- re-selling entire reputation management platform or customized packages of features,
- AI-driven insights for reviews’ content and sentiment (they may guide your answers),
- automated customer review requests and automated responses (also on Google and Yelp),
- quite broad analytics and reporting set for reputation trend monitoring,
- fully featured client portal with integrated CRM,
- team collaboration tools with flexible workflows and pipelines (work superbly for sales teams in particular).
Pricing:
- $79 a month for the “Starter” plan,
- $399 a month for the “Professional” plan,
- $799 a month for the “Premium” plan,
- custom price for the “Enterprise” solutions.
*Prices per month if paid upfront annually.
8. Best White Label Communication Tool: Sendbird
As researched by Forrester, in 2021 30% of customers expected live chat on visited business. Customers are to expect, companies – to deliver… Developing a chat is one of the most common white label marketing services ordered by agency partners or clients.
To seamlessly build chats and other digital communication solutions you can use Sendbird. It’s a messaging and communication platform that provides APIs and SDKs for building in-app chats, messaging, and real-time communication features. It enables businesses and developers to integrate these solutions into their applications, websites, and customer service tools.
Sendbird is commonly used by companies in industries such as e-commerce, gaming, and social networking to improve user engagement and customer support.
Features:
- fast-track development path for multiple electronic communication solutions,
- customization of every aspect to fully meet brand requirements,
- a vast array of side features like media sharing, moderation tools or group chats,
- refined analytics and notification system.
Pricing:
- $399 a month for the “Starter 5K” plan,
- $599 a month for the “Pro 5K” plan,
- custom price for the “Enterprise” plan.
*Note that AI Chatbots and advanced business messaging are additionaly paid.
Tool Tip: If you need ready-to-use white-label chatbot solutions, try Zenbot powered by Zendo. It enables you to send automated follow-up messages, invoices, payment requests and much more.
9. Best White Label Content Marketing Software: ChatGPT
It was inevitable. Dear old (!) ChatGPT is still a king in the realm of content creation. Recent years have seen an explosion of generative AI content tools like Jasper, Copy.ai, Claude, Perplexity, Microsoft’s Copilot or Gemini by Google, but OpenAI’s model is still unbeatable. It’s easy to explain by the expertise and number of people working on it, along with the vast amount of data used to feed and train it. What are the advantages of OpenAI’s solution over its competitors? First of all the following:
- output content of better quality,
- deeper understanding of prompts and user intents,
- maintaining quality across multiple languages, tones and content types,
- enough conversation memory to ensure smooth work over real projects (particularly on paid plans with more tokens to use),
- very limited hallucinations (frequent issue with generative AI of delivering inaccurate answers and, hence, deceiving users),
- open APIs for different GPT models.
Also, no doubt that ChatGPT is a white label tool, as it allows businesses (e.g., digital agencies) to produce content that can be customized, shared and sold as their own.
Finally, it’s noteworthy that by using its API, companies may develop and offer many other AI-driven solutions under their own brand name. I mean, among others, creating chats, automation tools, or even their own GPTs for different purposes. Sounds like an ideal tool for white label marketing agencies, doesn’t it? And TBH it’s not so far from that point.
Features:
- generating various types and formats of content for different goals and audiences,
- generating images, tables, and other assets,
- reformulating, rephrasing, and polishing content at its best,
- brainstorming on headlines, slogans and other hot copy pieces,
- providing keyword ideas and organizing them into clusters,
- structuring and organizing content (plus generating article briefs),
- creating content plans and calendars.
Pricing:
- Free plan,
- “Plus” plan for $20 a month,
- “Pro” plan for $200 a month.
10. Best White Label Landing Page Builder: Landingi
Landing pages are where the magic of conversion usually happens. SEO, social media, affiliate campaigns and other marketing efforts are to bring leads to your business, but they mean nothing if you have no idea how to persuade them to purchase your product or order services. Landing pages are called conversion machines since they are focused on this single goal: guiding visitors to convert.
For numerous reasons, Landingi emerges as the best white-label landing page builder. It has the broadest collection of customizable templates appropriate for different occasions. From kits for selling products and services to sign-up pages and beyond. Landing pages created in Landingi can be adjustable in every detail without coding. You can change the color, position, and behavior of individual elements. While we are on elements: there is incredible abundance. Buttons, images, videos, lists, counters, accordions, testimonials – all are covered (with many extra widgets).
Plans other than “Free” go without Landingi branding, so you can offer created pages to clients under your own brand. Additionally, the platform allows you to handle multiple clients with a well-organized system of subaccounts and permissions.
Features:
- extremely easy creation of landing pages with just a few clicks,
- over 350 industry and goal-specific templates,
- useful page optimization toolset with A/B testing and event tracking at the forefront,
- creating various digital marketing assets like pop-ups, lightboxes, forms, etc.,
- a few interesting scalability features (particularly, Smart Sections, multilingual translations and programmatic pages),
- connectivity with over 100 apps and platforms (for analytics, customer relationship management, social media marketing, SMS marketing and others).
Pricing:
- “Free” plan available,
- $24 a month for the “Lite” plan,
- $57 a month for the “Professional” plan,
- $820 a month for the “Unlimited” plan.
What Else You May Need? Just a Quick Reserve List
Still didn’t find what you’re looking for? Have a glance at a few additional propositions in other categories.
11. Best White Label Project Management and Team Collaboration Tool: ClickUp
ClickUp is an all-in-one platform for task tracking, time management, docs exchanging and managing workflows. It’s designed to adapt to any work organization type. Their “Enterprise” plan offers white-label suite for potential re-sellers.
G2 rating: 4.7
12. Best White Label WordPress Services: WP Kraken
WP Kraken is famous for its WordPress magic, from developing unique business websites to advanced customization on demand, security audits, and improvements to rescue in an emergency. The company offers a dedicated white label package for agencies. They favor long-term collaboration or partnerships based on a subscription model.
G2 rating: n/a
13. Best White Label AI Solution: FormWise
FormWise is a relatively new platform with unique DNA. It enables users to create custom AI tools and integrate them effortlessly into any environment. What tools can you create? The only limit is your imagination, though it’s true that building relatively simple tools is the easiest. That said, don’t be put off by that! Many of them can be extremely useful, serving either in-house or to your clients. Aside from creating chats and custom GPTs, you can build with FormWise forms, calendars, planners, recommendations tools, and many other custom assets.
G2 rating: Too few reviews to take into account.
14. Best White Label Ad Automation Software: AdEspresso by Hootsuite
AdEspresso is a robust automation tool for planning, creating and managing paid advertising campaigns on Facebook and Instagram. AB testing, overseeing multiple campaigns, analytics and reporting – it has it all. With a few core features like interface design and reporting open to white label adjustments.
G2 rating: 3.6
15. Best White Label SEO Services: Surfer SEO
Surfer SEO is a superhero in content optimization for search engine software. It’s little known that their famous content editor, auditing tools and SERP analyzer can be fully white-labeled! To get access to their API, subscribing to the “Enterprise” plan is required.
As an aside, Surfer SEO also includes other features needed heavily by SEO agencies. Keyword research and clustering, creating topical maps, AI content humanizing – all are available too.
G2 rating: 4.8
16. Best White Label Analytics Tool: Luzmo
Luzmo (formerly known as Cumul.io) is a business intelligence (BI) platform that focuses on embedded analytics. It allows developers and companies to integrate interactive dashboards, data visualizations, and analytics into their existing applications or platforms. It can be supercharged with data from numerous databases and repositories like AWS Athena, Azure Synapse, BigQuery, Oracle, MySQL, and others. All the assets created in Luzmo can be fully white-labeled.
G2 rating: 4.6
17. Best White Label Survey Builder: Zoho Survey
The last tool on our list is developed under the Zoho brand. It’s a survey and questionnaire-building tool that allows businesses, organizations, and individuals to create, distribute, and analyze surveys in no time. You can white label colors, favicons, and styles, as well as connect your own custom domain. Seamless integration with other Zoho apps like CRM, Analytics, and Campaign is an extra advantage.
G2 rating: 4.4
Final Thoughts – On the Hunt of All-In-One White Label Platform
You’ve got it – all the white label marketing tools for agencies gathered in one place.
Here is perhaps where your dilemma arises: which ones to choose? And TBH, this is the part I can’t help you with anymore. Just because your toolstack should be in line with the scope of your services, targeted clientele and set goals. If you offer sole search engine optimization services, you will likely need white label SEO software and some content tools. All of which will be superfluous if you run a narrow-focused web design agency…
But, in fact, there are few tools you’ll need either way! A client portal is non-negotiable, as you need to manage orders, requests, and payments. With no doubt, you’ll need a communication portal to reach out to your clients. To report your results at least one reliable reporting app is a must. Also, having a work management and team coordination tool is unavoidable. It’s perfect if all of these tools are white label, so you can use them on your own in your company, as well as adjust and resell them to your clients. Which combination will be a bullseye?
While there is no ideal mix of tools you should opt for and no white label perpetuum mobile (AKA all-in-one platform for all essential white label features), I have a simple hint for you! To reduce costs and limit subscriptions, you can choose fewer tools but with multiple functions. With Zendo alone (free plan available!) you can cover the following:
- client portal,
- selling services tools,
- payment integration and invoices,
- chat and communication features,
- workflows and work management,
- forms and intake process.
Add to this two or three versatile, multi-purpose white label platforms for digital marketing and reporting, and… you’re all set! Without unnecessary complexity, the flood of subscriptions, and throwing money away.
FAQ
Why Use White Label Tools for Digital Marketing Services?
White label tools enable agencies to deliver high-quality solutions like analytics, reporting, and campaign management, under their own brand. This eliminates the need for extensive in-house development, saving time, reducing costs, and opening scalability opportunities.
What Type of Agencies Can Benefit From White Label Tools?
Agencies such as digital marketing, web design, social media management, PR, and e-commerce can greatly benefit from using white label tools. Digital marketing agencies can use them for SEO, email marketing, and reporting, offering clients customized solutions under their own brand. Web design agencies can create professional websites with white-label website builders, while social media agencies can streamline content scheduling and analytics thanks to white label SM services. With dedicated white-label platforms, PR agencies can manage media outreach and reputation, and e-commerce agencies can efficiently manage client stores. These tools allow agencies to provide high-quality services without the need to develop complex systems from scratch.
What is White Label Agency?
A white label agency is a company that provides outsourced services – such as web (or/and tool) development, marketing, or design – that can be rebranded and presented as the client’s own, allowing businesses to expand their offerings without building in-house expertise.
How can I Provide Customers with Whitelabel Reports?
To provide customers with white label reports, you can use white-label reporting tools or platforms like Google Looker Studio, Whatagraph, AgencyAnalytics and DashThis. They allow you to customize the branding, layout, and content. By replacing the platform’s logos and styles with your own, you can deliver professional reports that appear as if they were created directly by your business.
How Much Do You Earn Providing White Label Agency Services?
White label platforms generate, on average, revenue of $789K yearly. Their owners typically earn weekly more than $10K. Nevertheless, be aware that to develop a successful white label platform, you need to invest at least another $10K and be patient as it grows through a minimum of one year (Starter Story data for 2024). Some additional time for promoting it is also unavoidable.
What is the Best Agency White Label Software For Small Business?
Zendo is the best white-label software platform for a good start due to its many possible applications and fair pricing with a forever free plan. It can serve as a white label client portal, as well as your main project management and communication tool. Supplemented with some decent white label marketing software and a chosen solution for reporting, it can help you become software self-reliant.
