Ever wanted to run a software business, but you’re not really tech-savvy or you just don’t have the time to build anything from scratch?
Well…with white label solutions for resell, you don’t have to build anything.
In this article, we’ll go over some white label solutions basics, as well as the top 7 platforms (mostly SaaS) ready to be resold under your very own brand.
Tl;dr for Busy Readers
Don’t have the time to read through the whole article? (Writer here: I get it, no worries).
Just check out the comparison table below to get the gist of the best white label solutions to resell.
| Platform | Avg. Profit per Client | Best Niches / Use Cases | Ease of Reselling | Pros | Cons |
|---|---|---|---|---|---|
| Zendo | $100 | Service-based businesses, agencies selling recurring subscriptions, client management portals | Easy: requires one plan per client, no official reseller program, tool fully ready for reselling | Full white-label Max plan, branded workspace, custom domain & email, automated Zenbot | No formal reseller program, scaling requires multiple subscriptions |
| Personizely | $133 | E-commerce, marketing agencies, conversion optimization, A/B testing & personalization | Medium: need to upgrade plans as client count grows | All-in-one optimization platform, visual editor, advanced targeting, full white-label included | White labeling requires communication with Personizely team |
| ActiveCampaign | $134 | Agencies focusing on marketing services, managing email marketing, CRM (Customer Relationship Management), automation, segmented campaigns | High: discount tiers on multiple accounts, full control over client billing | Strong automation, agency-controlled billing, recurring revenue, scalable with discounts | Requires agency to manage billing and client onboarding, need expertise to bundle value-added services |
| WPKraken (Kraken C.A.R.E) | $150 | WordPress/WooCommerce maintenance, development, security, and optimization | Medium: one plan per website/client | Full-service website care, human support, automated maintenance, white-label reporting | Each website requires separate subscription |
| GoHighLevel | $485 | Marketing agencies needing CRM, funnels, automation, booking, messaging | Very high: unlimited sub-accounts, one plan can cover many clients | All-in-one marketing platform, unlimited sub-accounts, scalable, high margins, white-label SaaS mode | Feature-rich platform may need onboarding for the agency team |
| Insighto AI | $569-$989 (depending on plan) | AI chatbots & voice agents, customer support automation, multilingual enterprises | Medium: plans include multiple sub-accounts; scalable | Multilingual & multimodal AI, full white-label, flexible pricing, high margins | Heavy usage can increase costs, requires setup & training for each client, some technical knowledge needed |
| OpenAI (GPT-5 API) | $287 | Branded AI tools: chatbots, content generation, niche apps, SaaS products | Medium: API-based, extremely flexible, can create bundles, but some tech knowledge may be needed | Extremely high margins, scalable, flexible pricing, massive customization potential | Requires building your own SaaS/app layer, client token usage can vary, technical support may be needed |
And if you do have some more time… Let’s dive deeper and start at the roots.
What is White Label SaaS Software?
A white label SaaS software is essentially any SaaS (Software as a Service) product that can be customized to the point it’s completely rebranded.
A white label SaaS software can be used in two ways:
- Used by another company as if it’s their own brand product: the company uploads their logo, customizes the colors, changes the font and UX copy, adds their own images, and any small touches they can to then use the software as their own solution.
Example: an agency rebrands a white-label project management tool and uses it with clients under their own name to manage their projects, but doesn’t have to invest in building a whole tool from scratch.
- Sold by another company to other companies: in that case, we’re talking about a white label reseller. So, company A creates the SaaS solution and company B customizes it/rebrands as their own (or not) and sells to company C.
Example: a digital marketing firm resells access to a white-label email automation platform as their own SaaS product.
You’ve come across white-label reselling before, even if you didn’t realize it. Think about how many AI bots or “AI agents” you’ve been nudged to try over the past year. Chances are a good chunk of them weren’t built by the company promoting them…
How to Make Money With White Label Apps?
Making money with white-label apps comes down to how you position them: either as a product or as part of a service.
On the product side, you can resell access to the app under your own brand, setting your own pricing and margins—essentially running your own SaaS without having to build one.
On the service side, you can use the app behind the scenes to deliver value (like reporting dashboards, booking systems, or AI bots) and charge for the outcomes rather than the tool itself.
The real play isn’t just slapping your logo on software; it’s figuring out whether your business model works best with subscription revenue, bundled services, or a hybrid of both.
Now, there are several ways to actually structure the revenue when reselling a white label software:
| Revenue model | Description / how it works |
|---|---|
| Subscription fees | Charge monthly or yearly for access, often with tiered pricing for small, medium, and large clients. |
| Pay-per-use | Bill clients based on activity, such as messages sent, appointments booked, or reports generated. |
| Revenue share / commissions | Split earnings with the original app provider while keeping a predictable margin. |
| Bundling and upselling | Combine the app with your own services (consulting, training, premium features) to increase value and margins. |
| One-time licensing / setup fees | Charge for custom branding, integration, or onboarding, especially valuable for enterprise clients. |
Is Software Reselling Profitable? 5 Benefits
Software reselling can be extremely profitable, but like any business, the margin depends on how you structure it and the value you provide (if you scroll further, we give example profit estimates for each platform you’d be to resell).
At its core, reselling white-label or SaaS software allows you to take advantage of someone else’s development work while focusing on branding, marketing, and customer relationships.
Here are five key benefits that make it attractive:
- Low development costs (duh): you don’t build from scratch, so upfront costs and technical risk are minimal.
- Recurring revenue potential: subscription-based SaaS products create predictable, scalable income streams.
- Faster time-to-market: you can launch “your” product or service almost immediately, instead of spending months developing software.
- Flexibility in pricing & packaging: you control the pricing, bundles, and tiered services, which allows for higher margins if positioned correctly.
- Focus on core competencies: you can spend your energy on marketing, customer support, and service delivery rather than coding, updates, or maintenance.
4 Things To Make You Stop And Think Before Reselling
But it’s not all rainbows and sunshines. Reselling white-label solutions also comes with some challenges, including:
- Limited control: you can brand the software, but the core code is off-limits, meaning only the vendor can make real changes. No editing, no custom features beyond what they allow.
- Dependency on support: you’ll have to coordinate maintenance, updates, and troubleshooting through the vendor, which can slow down fixes and affect client satisfaction.
- Roadmap restrictions: you cannot influence new features or product development, so any promises about upgrades are out of your hands.
- Pricing and limitations: vendors often control licensing, tiers, and feature access, limiting how you can package or monetize the software.
7 White Label Software Platforms to Resell in 2025
But since pros outweight the cons, let’s jump right into the actual tools you could resell.
1. Zendo
Zendo isn’t just another SaaS tool—it’s a client portal software designed for those who sell services online that’s extremely modern and easy to use thanks to its user friendly interface. So, whether you’re offering one-off projects, recurring subscriptions, or custom service bundles, Zendo makes it easy to manage sales, payments, and client communication in one branded workspace.
For resellers, Zendo shines thanks to its extensive white-label options, helping you look professional and fully “own” the client experience with features like:
- Custom branding everywhere: upload your logo, choose an accent color, and even customize the browser favicon to make the portal unmistakably yours.
- Professional domain setup: use your own domain (e.g. portal.yourbrand.com) so clients always interact with your branded environment.
- Custom email domain: send all client notifications from your own email address, not a generic Zendo one.
- White-label Zenbot: rename and rebrand Zendo’s built-in assistant to act like part of your team, handling reminders, invoices, and follow-ups.
- Badge removal: on the Max plan, you can remove the “powered by Zendo” tag entirely from the app.
- Custom help center: link your knowledge base directly into your portal for seamless customer self-service.
- Custom email footers: add personalized disclaimers, branding, or upsell links to every email sent from the system.
Meaning, you can position Zendo as your very own SaaS solution for service delivery and customer management (aka, a completely white label client portal) for your customers’ businesses, adding value without needing to develop your own platform.
💡 Zendo does not currently offer an official reselling program, but it is a complete white-label SaaS solution. If you’re eager to resell it, please first contact Zendo’s CEO.
Profit estimate: Zendo
| Clients | Zendo Plan Needed | Zendo Cost | Resale Price per Client | Revenue | Total Monthly Profit |
|---|---|---|---|---|---|
| 1 | Max ($199) | $199 | $299 | $299 | $100 |
| 3 | Max ($199 x3) | $597 | $299 x3 | $897 | $300 |
| 5 | Max ($199 x5) | $995 | $299 x5 | $1,495 | $500 |
| 10 | Max ($199 x10) | $1,990 | $299 x10 | $2,990 | $1,000 |
Notes:
- One Max plan per client ensures full white-label control and gives the end client the possibility to add unlimited internal users to their portal (including team members and their customers).
- Resellers can charge $299/month for the platform or more, especially when bundled with service offerings.
- Profit scales linearly with the number of clients.
2. Personizely
Personizely is a no-code personalization tool that allows businesses to create tailored user experiences, enhancing engagement and conversion rates, from website widgets to A/B tests.
Imagine you’re advising a client on how to boost conversions. They need A/B testing, personalization, and on-site widgets, but buying and stitching together multiple tools feels overwhelming (and expensive). This is where Personizely comes into play.
Once Personizely is white-labeled, it lives on your custom subdomain (e.g. optimize.youragency.com) with your logo, colors, and branding. From there, you can package and price it to drive revenue.
For example, with Personizely you can sell:
- A/B & multivariate testing: headlines, copy, layouts, pricing, CTAs, and even full-page redirects.
- Website personalization: show different content based on behavior, traffic source, device, UTM parameters, or location.
- Custom widgets: popups, sticky bars, callouts, and embedded elements.
- Analytics & reporting: track engagement, conversions, and revenue impact in real time.
White-label access is included in Personizely’s standard plans, which start at $39 per month for 2 websites and 10k visitors. Now, according to Personizely, a typical reseller setup starts at $139/month, giving you:
- All features (A/B testing, personalization, widgets, targeting, analytics, integrations);
- Full white-label rebranding on your domain and logo (although white labelling this piece of software requires getting in touch with the Personizely team);
- The freedom to resell at any price point you choose.
Profit estimate: Personizely
| Accounts Resold | Personizely Cost | Resale Price per Account | Revenue from Clients | Total Monthly Profit |
|---|---|---|---|---|
| 1 client | $39 (Basic, 2 sites) | $139 | $139 | $100 |
| 3 clients | $39 (Basic, 2 sites — would need upgrade to Premium $59) | $139 | $417 | $358 (on $59 plan) |
| 5 clients | $59 (Premium, 10 sites) | $139 | $695 | $636 |
| 10 clients | $59 (Premium, 10 sites) | $139 | $1,390 | $1,331 |
The math shows:
- With just 1 client, you’re already covering costs and making profit.
- The sweet spot is from 5 clients onward, where margins are very strong.
- By 10 clients, you’re clearing $1.3K/month profit on only a $59 tool subscription.
3. ActiveCampaign
The third platform on our list is ActiveCampaign. A robust email marketing and automation platform, offering advanced segmentation and personalization features for targeted marketing campaigns that doesn’t need much introduction.
So, in turn, let’s introduce the use case.
Imagine you’re running a small but growing digital agency.
You already help clients with email campaigns, website builds, and marketing strategy, but every time they ask for marketing automation tools, you either recommend third-party platforms or lose out on ongoing revenue.
This is exactly the gap ActiveCampaign’s white label reseller program is built to fill. Instead of just referring clients, agencies can resell ActiveCampaign accounts under their own brand, all while layering on custom services that make their offering unique.
Here are the exact ToS and here’s how the program works:
- With ActiveCampaign, you have the option to basically purchase ActiveCampaign accounts on a discount, and then, resell those for profit:
- 2–24 accounts → 25% discount;
- 25–49 accounts → 35% discount;
- 50–99 accounts → 45% discount;
- 100+ accounts → 55% discount.
- Agency-controlled billing: ActiveCampaign doesn’t invoice your clients directly; you decide what to charge, how to collect payments, and whether to bundle in extras like hosting, design, or strategy sessions.
- Full ownership of the client journey: from sales and onboarding to ongoing support, the agency remains the main point of contact, building loyalty and long-term contracts.
Profit estimate: ActiveCampaign
| Accounts Resold | Cost per Account | Resale Price per Account | Revenue from Clients | Total Monthly Profit |
|---|---|---|---|---|
| 1 | $145 | $200 | $200 | $55 |
| 5 | $108.75 | $200 | $1,000 | $456.25 |
| 25 | $94.25 | $200 | $5,000 | $2,643.75 |
| 50 | $79.75 | $200 | $10,000 | $6,012.50 |
| 100 | $65.25 | $200 | $20,000 | $13,475 |
*Assuming reselling the Enterprise plan, which costs $145/month.
4. WP Kraken
The next position on our list is WPKraken, specifically Kraken C.A.R.E™, which is a full-service WordPress and WooCommerce website care platform designed for agencies that want to deliver top-tier website management under their own brand, without actually having to do the work.
Whether your clients need security, backups, speed optimization, or development support, WPKraken provides everything in a single subscription, freeing you to focus on your business while maintaining full control of client relationships.
Here, you get:
- Custom branding & reporting: deliver weekly reports and dashboards under your agency branding.
- Multiple plans for flexibility: plans cover one website each, but multiple subscriptions can be purchased to scale to dozens of clients.
- Human support: clients interact with the Kraken Squad™, which is real humans, not AI bots, providing high-touch service under your agency’s brand.
- Full white-label experience: everything from security notifications, performance monitoring, and development requests is branded as your service.
- Automated & proactive maintenance: weekly updates, uptime & performance monitoring, malware protection, cloud backups, speed optimization, image/media optimization, and mobile optimization.
- Custom domains & access control: staging websites, client portals (via Zendo), and detailed reporting for transparency and trust.
Profit estimate: WPKraken
| Clients | WPKraken Plan | WPKraken Cost | Resale Price per Client | Revenue from Clients | Total Monthly Profit |
|---|---|---|---|---|---|
| 1 | Guardian ($249) | $249 | $399 | $399 | $150 |
| 3 | Guardian ($249 x3) | $747 | $399 x3 = $1,197 | $1,197 | $450 |
| 5 | Guardian ($249 x5) | $1,245 | $399 x5 = $1,995 | $1,995 | $750 |
| 1 | Sentinel ($449) | $449 | $699 | $699 | $250 |
| 3 | Sentinel ($449 x3) | $1,347 | $699 x3 = $2,097 | $2,097 | $750 |
| 1 | Custom ($999) | $999 | $1,499 | $1,499 | $500 |
| 3 | Custom ($999 x3) | $2,997 | $1,499 x3 = $4,497 | $4,497 | $1,500 |
Notes:
- Volume discounts (15–20%) could slightly reduce costs if purchasing for multiple clients.
PS: if you’re looking for a SEO-focused white label software, give this article a read.
5. GoHighLevel
GoHighLevel is a comprehensive (truly an all-in-one platform) offering a suite of white label internet marketing tools for a variety of digital marketing channels, including follow-up campaigns to turn leads into customers, website building, online booking, and more.
Wondering how to resell this? There’s lots of options with this one.
Picture this: you’re a marketing agency owner juggling multiple tools for CRM, email, booking, and analytics. Each subscription adds complexity, and your clients are constantly asking, “Can’t I just get all of this from you directly?” That’s where GoHighLevel’s White-Label Program changes the game.
Here’s why agencies are choosing GoHighLevel for their white-label SaaS model:
- Recurring subscription revenue: every client you onboard adds predictable, monthly income.
- Scalability without extra overhead: as your client base grows, the platform scales with you. No added development costs, no new infrastructure.
- Robust features out of the box: from advanced CRM and automation to booking systems, funnels, and messaging, GoHighLevel provides agencies with everything they need to serve clients effectively.
- Ongoing innovation & support: the platform is continuously updated with new features, and agencies have access to extensive training, webinars, and a dedicated support team.
Profit estimate: GoHighLevel
| Clients | GoHighLevel Plan Needed | Cost | Resale Price per Client | Revenue from Clients | Total Monthly Profit |
|---|---|---|---|---|---|
| 1 | Unlimited ($297) | $297 | $497 | $497 | $200 |
| 3 | Unlimited ($297) | $297 | $497 | $1,491 | $1,194 |
| 5 | Unlimited ($297) | $297 | $497 | $2,485 | $2,188 |
| 10 | Unlimited ($297) | $297 | $497 | $4,970 | $4,673 |
| 25 | Unlimited ($297) | $297 | $497 | $12,425 | $12,128 |
Notes:
- One Unlimited plan allows you to create unlimited sub-accounts, so you can serve multiple clients from a single purchase.
- Profit scales quickly since the base cost doesn’t increase with sub-accounts.
- This makes GoHighLevel especially appealing for agencies wanting to serve many clients under a single white-label platform.
6. Insigtho AI
Next up we’ve got Insighto AI, a conversational AI platform providing white-label chatbots and virtual assistants, enabling businesses to automate customer interactions under their brand.
A scenario that can help us with reselling this white label software is imagining that a client comes to you frustrated with endless missed calls, overloaded support staff, and customers eventually churning. They’ve tried chatbots, but they feel too robotic, and they’ve dreamed of something that could actually talk like a human. This is exactly where Insighto AI’s white-label platform shines.
With Insighto, agencies can basically resell AI-powered phone agents and chatbots under their own brand name, with no coding.
You simply set up the agent, train it on your client’s data, and launch it across channels. From that moment on, your branded AI assistant can answer calls, respond to chats, and even handle multilingual interactions—all while your agency collects recurring revenue.
Specifically, think about reselling these features:
- Multilingual & multimodal support: over 50 languages supported, plus the ability to interact with text, voice, and even images.
- Custom branding: full control over colors, design, and logos, ensuring your AI looks and feels like your own product.
- Integrations: connect seamlessly with CRMs, helpdesks, and business tools to automate workflows.
Since Insighto AI uses a pay-as-you-go credit model (voice: $0.06/minute, text: $0.015/query) that could mean agencies could resell the platform by:
- Adding a margin on usage (e.g. charging clients $0.12/min for voice and $0.03/query for text).
- Bundling booster plans into fixed SaaS-style packages (e.g. $299/month flat for X minutes + support).
- Layering value-added services like setup, integrations, or strategy on top.
But Insighto AI offers separate pricing plans for agencies aiming to resell their product: Agency Starter and Agency Pro, which will serve as our basis for the profit estimate below.
Profit estimate: Insighto AI
| Plan | Sub-Accounts (Clients) | Insighto Cost | Resale Price per Client | Revenue from Clients | Total Monthly Profit |
|---|---|---|---|---|---|
| Starter | 1 | $299 | $599 | $599 | $300 |
| Starter | 5 | $299 | $599 x 5 | $2,995 | $2,696 |
| Starter | 10 | $299 | $599 x 10 | $5,990 | $5,691 |
| Pro | 5 | $499 | $999 x 5 | $4,995 | $4,496 |
| Pro | 25 | $499 | $999 x 25 | $24,975 | $24,476 |
| Pro | 50 | $499 | $999 x 50 | $49,950 | $49,451 |
Notes:
- Starter plan covers up to 10 clients/sub-accounts, Pro plan covers 50 clients, giving high scalability.
- Margins are very strong, especially for Pro plan at scale.
- Resellers can increase profits further by adding setup, integrations, or consulting services on top of flat subscription fees.
7. OpenAI (API-powered solutions)
Last, but not least, OpenAI.
Now, while OpenAI itself isn’t a traditional white-label SaaS, you can still build branded applications and services on top of their AI models—from chatbots and content generators to image creation tools—and resell them under your brand.
Think chatbot for real estate, a copywriting assistant for marketers, agent for automating parts of social media management, or even a branded image generator for e-commerce. With OpenAI’s technology under the hood, you can package your creation as a product that looks, feels, and operates entirely as your own.
So you’ll have:
- Massive flexibility: build anything from small niche apps to enterprise-grade platforms.
- Scalable pricing: pay only for the tokens or images generated, then resell at a markup.
- First-mover advantage: position yourself as the provider of cutting-edge AI tools in your market.
When it comes to pricing, OpenAI pricing is usage-based (measured in tokens for text and credits for images). For example, a single query might cost a fraction of a cent at wholesale. Agencies typically add a markup on top of API usage or bundle credits into monthly SaaS subscriptions (e.g. $49–$199/month plans).
This means even a simple branded AI chatbot app could cost you $0.01 per conversation, but you might resell it to clients at $50–$200/month, keeping almost all of the margin while scaling effortlessly.
Let’s base it on current GPT-5 costs to make it more real.
Costs of GPT-5 are currently based on token usage:
| Type | Price per 1M tokens |
|---|---|
| Input | $1.25 |
| Cached input | $0.125 |
| Output | $10.00 |
Profit estimate: OpenAI
We’ll assume a reseller markup to clients, e.g., charging $50–$500/month per client, depending on usage and value-added services.
Plus, let’s estimate that each “client” might use roughly 1M tokens output + 1M tokens input per month.
| Clients | Token Usage per Client | OpenAI Cost (GPT-5) | Resale Price per Client | Revenue | Total Monthly Profit |
|---|---|---|---|---|---|
| 1 | 1M input + 1M output | $11.25 | $299 | $299 | $287.75 |
| 5 | 1M input + 1M output | $56.25 | $299 x5 = $1,495 | $1,495 | $1,438.75 |
| 10 | 1M input + 1M output | $112.50 | $299 x10 = $2,990 | $2,990 | $2,877.50 |
| 25 | 1M input + 1M output | $281.25 | $299 x25 = $7,475 | $7,475 | $7,193.75 |
| 50 | 1M input + 1M output | $562.50 | $299 x50 = $14,950 | $14,950 | $14,387.50 |
Notes:
- The cost of GPT-5 is very low relative to the resale price, so margins are extremely high.
- Actual costs scale linearly with token usage; heavy usage clients may need higher resale fees.
- Agencies can bundle GPT-5 usage with custom tools, apps, or services to justify subscription pricing.
How to Check if a SaaS Tool Can Be Resold?
Now, lastly, how to check whether or not a SaaS tool (even if it offers white-label features, like using a custom domain or adding your own logo), will actually be up for grabs in terms of reselling it?
To check if a SaaS tool can be resold, start by reviewing its license and terms of use (like the exact ToS of ActiveCampaign we’ve linked in that specific section). Some allow white-labeling or reseller rights, while others strictly prohibit it.
Look for an official reseller, partner, or agency program, which usually comes with legal permission, branding guidelines, and pricing tiers. If there’s any doubt, contact the vendor directly to clarify what’s allowed, especially around logos, trademarks, and sublicensing. Finally, read contracts carefully to understand restrictions, fees, and liability, so you stay fully compliant while reselling.
Rule of thumb: if the vendor offers an official white-label or reseller program, that’s your safest path. Otherwise, reselling without explicit permission can lead to legal trouble.
FAQ
Is White Label Software Legal?
Yes. White-label software is completely legal. Resellers of a white label SaaS business are licensing the software from the provider and selling to their target market under their own brand, following the terms of the provider’s agreement.
What is the Best Free White Label SaaS Software to Resell?
Truly free white label SaaS products are rare. Some tools offer free trials or low-cost starter plans (e.g., Personizely or GoHighLevel trial tiers), but to resell professionally, you typically need a paid plan to unlock full white-label features. So, white label SaaS pricing is rather not on the cheapest side.
But hey—while you’re here, Zendo (one of the white label SaaS solutions on the list) is our platform. If you’re thinking about reselling a powerful client portal software that can also help customers sell more themselves (all ready and fully supported), we’re happy to chat and show you how it can work for your business (feel free to hop on Zendo’s Discord community directly).
What is the Best AI White Label SaaS Software to Resell?
For any AI-focused white label software reseller, Insighto AI and OpenAI-powered software solutions are top choices. Insighto offers fully branded AI voice and chatbot solutions, while OpenAI allows agencies to build highly flexible, branded AI tools for chat, content, or image generation.
