{"id":9194,"date":"2023-01-03T11:21:29","date_gmt":"2023-01-03T11:21:29","guid":{"rendered":"https:\/\/getzendo.io\/?p=9194"},"modified":"2024-01-16T13:30:58","modified_gmt":"2024-01-16T13:30:58","slug":"customer-acquisition-channels","status":"publish","type":"post","link":"https:\/\/getzendo.io\/blog\/customer-acquisition-channels\/","title":{"rendered":"3 Powerful Online Customer Acquisition Channels To Use In 2023"},"content":{"rendered":"\n

The paradox of choice<\/strong>.<\/p>\n\n\n\n

Contrary to popular belief, empirical evidence shows that the more choices we have, the more difficult it is for us to make a decision<\/a>. We often postpone it or give up on it entirely.<\/p>\n\n\n\n

Not only as customers, but also as people living in the modern society, we are bombarded with information, news, products, services, career choices, lifestyles, and brands that it\u2019s actually made us more on the mad side rather than free and happy.<\/p>\n\n\n\n

So how can you as a brand break through all of that information overload<\/strong> and not be just another postponed choice your customers may question if they should even make at all?<\/p>\n\n\n\n

Customer acquisition<\/a>, when done right, can be just the tool you need to break through the sea of brands and help you attract more customers. But unfortunately, it\u2019s not simple.<\/p>\n\n\n\n

We want to help you in this difficult task and decided to craft an in-depth analysis of 3 powerful <\/strong>customer acquisition channels<\/strong> you can use in 2023<\/strong>.<\/p>\n\n\n\n

A Few Disclaimers<\/strong><\/h2>\n\n\n\n

Before we dive into the article, we want to highlight that your customer acquisition plan may differ depending on a number of factors and that you should always take into account a few things.<\/p>\n\n\n\n

Such as, the fact that the new customers you want to acquire may be at different awareness stages, <\/strong>and you have to adjust your strategy to the different awareness levels.<\/p>\n\n\n\n

Your strategy will also differ depending on the industry you\u2019re in, whether you\u2019re selling services, products, or even productized services.<\/p>\n\n\n\n

You also may have more than one buyer persona <\/strong>to craft a customer acquisition strategy for.<\/p>\n\n\n\n

Also, take into account that all the methods we go through in this article require some major time investment, consistency, and patience.<\/strong><\/p>\n\n\n\n

And last, but not least. Don\u2019t forget to always use your own logic<\/strong> and compare the solutions with your own situation. Think critically, don\u2019t go for popular templates, because it may turn out that they don\u2019t fit your business or your buyer personas at all.<\/p>\n\n\n\n

Now, let\u2019s get to it.<\/p>\n\n\n\n

Best Online <\/strong>Customer Acquisition Channels<\/strong> with Statistics and Examples<\/strong><\/h2>\n\n\n\n

Better fasten your seatbelts because we\u2019re on for a ride. And no, we won’t hit you with the vague content is king or add value to your <\/em>content marketing<\/em>!<\/em> slogans everyone’s using.<\/p>\n\n\n\n

Frankly, we are all sick of seeing everyone juggling 10 random customer acquisition channels with little to no explanation on how and why they work.<\/p>\n\n\n\n

Instead, let’s take a deeper look at the 3 most powerful (in our opinion) customer acquisition channels to invest your time in, in the freshly-started 2023.<\/p>\n\n\n\n

#1 <\/strong>Search Engine Optimization<\/strong>: SEO<\/strong><\/h2>\n\n\n\n

Starting off with SEO.<\/p>\n\n\n\n

More than 50% of all website traffic comes from organic search<\/a>.<\/p>\n\n\n\n

Search Engine Optimization is more on the complicated side and definitely is not a quick win or a right here and now kind of solution.<\/p>\n\n\n\n

But if you\u2019re patient enough and consistent with your efforts, SEO may be the most rewarding customer acquisition channel of them all.<\/p>\n\n\n\n

Because as much as 60% of marketers say that inbound marketing gives them the highest quality leads<\/a>.<\/p>\n\n\n\n

Now, Search Engine Optimization is composed of a few main elements. And no, it\u2019s not only \u2018good content\u2019. So let\u2019s give you the hardest pill to swallow first: valuable content won\u2019t bring links<\/strong>, views<\/strong>, and clients to your website on its own<\/strong>.<\/p>\n\n\n\n

As much as we wish for it to only take a good content writer, it\u2019s not the SEO reality.<\/p>\n\n\n\n

So what else is it about if it\u2019s not only about good content?<\/p>\n\n\n\n

SEO is build with a few main, extensive in itself departments:<\/p>\n\n\n\n

Technical SEO<\/strong>: which is all about making sure that your website meets the standards of today\u2019s search engines. You have to take care of attaining proper speed of loading, mobile responsiveness (because almost 60% of users are mobile ones<\/a>), deal with sitemaps, structural data, ensure proper crawling, and more. It\u2019s definitely too much to explain in one article, so we\u2019d recommend treating this as a separate topic. This guide divided into six chapters from Backlinko<\/a> may help clear the clouds for you. But definitely don\u2019t neglect technical SEO.<\/p>\n\n\n\n

Links<\/strong>: authoritative pages linking back to your website, preferably with a do-follow attribute and in a natural way is the best case scenario in terms of link building. Good links are important for SEO because they help build your website\u2019s authority in the eyes of Google. Since others are recommending visiting your website, it must mean it\u2019s worth<\/em> visiting. Now, it\u2019s best to treat linking as tiers and first obtain links from sites of similar DR\/DA as yours and gradually build your way up. Remember that links that are unnatural may be penalized by Google<\/a>.<\/p>\n\n\n\n

Topical authority<\/strong>: the next thing you need to keep in mind when working on the SEO of your website, is building your topical authority. What does that mean? It basically means that Google recognizes your website as trustworthy to speak on a certain topic. There are several ways to strengthen your topical authority, including creating valuable content in the area you want to rank in, adding an author page with an actual author person (best if that person has proven experience<\/strong> writing on the topic you want to build authority on), and more.<\/p>\n\n\n\n

Website architecture<\/strong>: use information architecture to establish structure and logically organize the information on your website. This does not only ensure better user experience for your potential customers, but it also helps with SEO. Google must clearly understand what your website is about and must be able to make connections and find essential information easily. Add to that a good internal linking structure, and you\u2019ll be on your way to Google\u2019s favorite cards. This article made by Terakeet<\/a> explains why website architecture is important in SEO using the analogy of clothes, tags, and messy store departments.<\/p>\n\n\n\n

Now, we know this may sound like a lot. Because it is a lot. But SEO is<\/em> complicated and is<\/em> time-consuming. There are no shortcuts, no quick solutions.<\/p>\n\n\n\n

If it seems too overwhelming, we\u2019d highly recommend hiring an expert while slowly expanding your own knowledge on the topic, best by comparing it with your website\u2019s results and stats.<\/p>\n\n\n\n

But if you still want to do the SEO yourself, we\u2019ll now suggest a few best solutions when it comes to content creation and keyword research,<\/strong> for starters.<\/p>\n\n\n\n

The Avalanche Technique<\/strong><\/h3>\n\n\n\n

As SEO statistics show, average pages don’t rank within the first year of their existence in Google<\/a>, and the average age of pages ranking in the top 10 is 2 years<\/a>.<\/p>\n\n\n\n

So if you\u2019re starting from scratch, your best bet is to go for the avalanche technique.<\/p>\n\n\n\n

Let\u2019s imagine a perfect winter aura, with freshly laid, puffy snow. Suddenly, we hear Anna singing do you wanna build a snowman<\/em>? And we say yes!<\/p>\n\n\n\n

So we start by making a small snowball.<\/p>\n\n\n\n

All we have to do then is roll our small snowball further in the snow to make it bigger, until eventually we have the first part of our snowman.<\/p>\n\n\n\n

The avalanche technique works on the exact same principle.<\/p>\n\n\n\n

The snowball is our website, and we start small and slowly build our authority and trust with Google by going for small search keywords. Essentially, building tiers to our content.<\/p>\n\n\n\n

Because you\u2019re much more likely to rank for smaller search keywords if your website is still in its infancy. Google is less likely to rank fresh websites for big keywords, just because it doesn\u2019t trust them just yet.<\/p>\n\n\n\n

Plus, you\u2019ll have plenty of keywords to choose from, since over 90% of searches in Google get 10 or fewer searches per month<\/a>.<\/p>\n\n\n\n

If you\u2019re not sure which volume of search to go for, many people suggest going for the search volume that matches the number of clicks your website is currently receiving. For example, clicks from 1-10 should go for 1-10 search volume keywords<\/strong>.<\/p>\n\n\n\n

In short: start slowly, build your topical authority, go for smaller search keywords, and be patient. In the meantime, try to find the power to invest in different customer acquisition channels, not to leave empty-handed.<\/p>\n\n\n\n

The Keyword Golden Ratio<\/strong><\/h3>\n\n\n\n

Add to that the use of Keyword Golden Ratio, and you\u2019ll be on your slow<\/em> way to success with SEO!<\/p>\n\n\n\n

But what even is the Keyword Golden Ratio?<\/p>\n\n\n\n

Put simply, KGR is the number you get after dividing the number of the :allintitle: results by the search volume of the keyword<\/strong> you choose.<\/p>\n\n\n\n

The smaller the number, the bigger are your chances to rank high in Google for that keyword. Of course, as long as you provide some valuable content and optimize your post for the phrase in question, but that\u2019s another story.<\/p>\n\n\n\n

All you have to do to apply the KGR method is look for keywords as per usual and then compare their search volume with the number of their :allintitle: results.<\/p>\n\n\n\n

To get the :allintitle: results, type in Google :allintitle: <\/em>followed by the keyword you want to compare the results with. For example, :allintitle:\u201dbest shoes for runners\u201d<\/em>. Remember to avoid putting any space between the :allintitle: command and your selected keyword.<\/p>\n\n\n\n

Ideally, your KGR should sit between 0.25 to 1.0<\/a> to actually help you rank higher.<\/p>\n\n\n\n

Because the fewer the results, the bigger your chances to beat the competition. Especially, if the keyword is smaller, and you won\u2019t be competing with giants, such as Forbes or the New York Times, which is often the case with big volume keywords.<\/p>\n\n\n\n

Search Intent<\/strong><\/h3>\n\n\n\n

While we may get fixated on the different metrics, Keyword Golden Ratio, keyword difficulty, or getting high-quality backlinks to our website to increase the Domain Rating, there\u2019s one crucial thing we need to keep in mind at all times, and that is the user\u2019s search intent.<\/p>\n\n\n\n

If we don’t create our content with the user in mind<\/strong>, no metrics or golden rules can help us rank<\/strong>.<\/p>\n\n\n\n

Generally speaking, a user\u2019s search intent can be divided into a few main categories:<\/p>\n\n\n\n